Success Corcaigh Challenge DMA's Study into Direct Marketing's Emerging Trend

CORK, IRELAND, March 10, 2014 (Press-News.org) Following the recent Direct Marketing Association (DMA) Awards, it was concluded that direct marketing would be shifting from response to engagement. Success Corcaigh challenge this statement as the demand for proving the return on investment becomes more prominent.

According to an article by Stephen Wilkinson, published on the Ashdown Group website, the DMA suggests that direct marketing shifts from response to engagement. James Neal, Managing Director of direct sales and marketing firm Success Corcaigh agrees that engagement with consumers is important and that this is largely what direct marketing is about; however to suggest that the response rate and producing real results are less important is difficult to believe by industry professionals such as James Neal.

About Success Corcaigh Ltd

There is an extensive field of competition at the direct marketing awards with 51 firms hoping to receive an award, a record-breaking mass of entries. Mark Runacus, Director at Karmarama, believes that the DMA Award's popularity has "signalled a clear trend of a shift in one-to-one strategy from a focus on direct response to direct engagement." James Neal of Success Corcaigh believes that this statement is rather seen from a one-way perspective. "Of course, engagement is crucial", says James Neal, "however the actual beauty of the direct marketing tool is its competitive, target driven edge that produces results and return on investment", he adds.

James Neal is Managing Director of Success Corcaigh, a direct sales and marketing company based in central Cork, Ireland. The firm raises brand awareness on behalf of their clients and promotes and sells their products and services. "The reason why our clients choose to work with us, is that we offer guaranteed results and increase their ROI", explains James Neal of Success Corcaigh. "Return on investment is crucial for any business, not only in difficult economic times, and this should not be undermined", insists James Neal. Success Corcaigh do focus on engagement in order to increase customer loyalty and increase sales. Nevertheless, the firm's focus lies on producing results by closing the sale.

Success Corcaigh are well known by their clients for delivering excellent customer service and direct results. The firm is running effective direct marketing campaigns throughout Ireland and Great Britain and has successfully increased their clients' ROI by over 23% in 2013. Due to this achievement, Success Corcaigh have recently been asked by their clients to expand into further markets. James Neal is currently in the planning process to open up in two UK based locations by June 2014.

Success Corcaigh is the home to a dedicated force of marketing consultants; we deliver high quality results, using effective direct marketing campaigns, throughout Ireland and the UK.