The Umstead Hotel and Spa Partners with MSA Marketing

World-renowned full-service hotel announces agency of record.

2013-04-25

RALEIGH, NC, April 25, 2013 (Press-News.org) Leah Goodnight, director of marketing for The Umstead Hotel and Spa announced the selection of MSA Marketing as media planning and buying agency of record for the world-renowned full-service hotel, located in Cary, N.C.

"MSA's superior knowledge of traditional and digital media made them the easy choice," stated Goodnight.

Sue Toth, VP/executive media director of MSA noted, "The Umstead Hotel and Spa is a strong, nationally recognized brand and our team is pleased to further build and expand the reputation of such a prestigious property."

About The Umstead Hotel and Spa

The Umstead Hotel and Spa is a singular, sophisticated triumph in North Carolina's northeastern Piedmont region, an area rich in beauty and rooted in innovation. The state's most highly rated hotel, it boasts stunning interiors punctuated with privately curated fine art, 150 spacious guest rooms and suites, world-class cuisine, a stimulating spa, gracious staff, and a serene woodland setting. The Umstead is a recipient of both the AAA Five Diamond award and Forbes Five Star rating.

Located in Cary, North Carolina, The Umstead is just minutes from the Raleigh-Durham International Airport and Research Triangle Park, and within a short drive of Raleigh, Durham, and Chapel Hill. For more information, visit www.theumstead.com.

About MSA Marketing

MSA Marketing drives consumer action by building and evolving strong brands. Founded in 1991, MSA serves clients in diverse industries from healthcare to highways, utilizing a customized, results-oriented course of action that delivers a measurable ROI.

MSA provides insightful strategy, smart creative, efficient media, on-target messaging and people you enjoy collaborating with in the process. Based in Raleigh, North Carolina MSA's clients include UNC Health Care, Rex Healthcare, the North Carolina State Fair, the North Carolina Turnpike Authority and Meredith College. Visit www.thinkmsa.com for more information.

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The Umstead Hotel and Spa Partners with MSA Marketing

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