TUSCALOOSA, AL, May 02, 2013 (Press-News.org) Randall-Reilly, the leading publishing company for the trucking industry, has announced the launch of its revamped interactive recruiting website ProTruckerOnline.com, part of an overall rebranding campaign aimed at transforming the trucking publication giant from "magazine guys" to a comprehensive multimedia, solutions-based business for the entire trucking industry.
The company's rebranding campaign, said Randall-Reilly President Brent Reilly, began with an overhaul of the company's look and structure, incorporating a top-to-bottom approach that included redesigning company logos and taglines and empowering ad sales representatives with tools to serve as account managers who now provide customers with fully customized data and media solutions.
"The whole company is taking a comprehensive approach and consolidating itself to present a more unified brand," said Reilly. "Instead of waiting on the audience to come to us, we go where they are and offer our clients cross-channel marketing solutions."
Pro Trucker Online is now a fully interactive recruiting website for Randall-Reilly, and as such, it now reflects the company's overall rebranding campaign. From its earliest version as Pro Trucker magazine, the publication has been one of the industry's premier trucking industry resources, used by highly rated trucking companies across the nation to connect qualified drivers to employment openings.
The online version of Pro Trucker has performed the same function for several years. However, Randall-Reilly managers believe that these new changes to the website will boost its effectiveness immeasurably by helping truck drivers navigate the flood of industry news and job openings available to them.
The revamped ProTruckerOnline.com offers all of the elements in sleek, efficient website design. Drivers and trucking companies will find improved navigation and consolidated industry news specifically designed with them in mind, including free access to the best companies in the trucking industry through a premier application system that is completely secure. The streamlined functionality of the new site captures all of a trucker's pertinent information to direct them to the best truck driving jobs currently available.
The entire trucking industry will have a much better sense of the overall changes that have taken place at Randall-Reilly after visiting the new Pro Trucker Online. This re-energized recruiting website is a fitting reflection of the success of the Randall-Reilly rebranding efforts and their transition from "magazine guys" to a technology and data driven company.
For more information about Pro Trucker Online and Randall-Reilly call 800-633-5953 or visit their websites.
About Randall-Reilly: For more than 75 years, Randall-Reilly has served as a leader in publications for the trucking industry. Based in Tuscaloosa, Alabama, the company has shifted from a magazine publisher for truckers to a nationally recognized brand and solutions-based multi-media company serving the entire industry. The company's suite of business services encompasses industry trade shows, award-winning publications and its recruiting website, ProTruckerOnline.com, offering support and knowledge-based solutions for every area of the trucking industry. Randall-Reilly continues to live by four core principles that have guided them throughout their history: to be a business of open communication and to provide customers adaptive solutions, innovative ideas and effective products.
Website: http://www.protruckeronline.com
Randall-Reilly Launches Final Component of Branding Overhaul with New Pro Trucker Website
Randall-Reilly, a publishing leader in the trucking industry, has completed the the company's branding campaign revamp with the launch of its overhauled interactive recruiting website, Pro Trucker Online.
2013-05-02
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[Press-News.org] Randall-Reilly Launches Final Component of Branding Overhaul with New Pro Trucker WebsiteRandall-Reilly, a publishing leader in the trucking industry, has completed the the company's branding campaign revamp with the launch of its overhauled interactive recruiting website, Pro Trucker Online.