Casey's Grill • Bar goes mobile with new interactive menu

Casey's Grill • Bar launched a new menu featuring instant access to information for menu items via mobile phones.

2010-10-30

TORONTO, ON CANADA October 30, 2010 (Press-News.org) Casey's new menu features four Heart and Stroke Foundation Health Check dishes, other new and healthy meals, and an innovative QR code that provides instant access to nutritional and allergen information plus wine pairing suggestions for every menu item.
"At Casey's we continually strive to provide an exceptional experience. Lately, our guests have been asking about nutritional information. In response, we created a new menu with our guests in mind. We now offer healthier choices and provide comprehensive nutritional and allergen information and wine pairings for each menu item," says Grant Cobb, Senior Vice President, Brand Management for Prime Restaurants. "We introduced a variety of Health Check menu items and created a way to immediately look up the nutritional information for each menu item using a QR code and mobile website. Now, all of Casey's guests can make informed decisions about what they choose to eat."
The QR code on the Casey's menu is easy to use. Guests use their mobile phone to scan the QR code on the menu. Once the code is scanned, or the URL is entered on the smartphone's browser, the guest is provided with the full nutritionals and allergens for all menu items. Wine pairing recommendations and tasting notes are also provided for menu items. In addition, guests can complete an online customer satisfaction survey - right from their phones.
"Casey's has set the bar very high with their new interactive menu features," says Dave Scapillati, Vice President, Intelliware Development. "QR codes are becoming popular and are used more widely by organizations to engage with their customers using mobile phones. The Casey's program is an innovative and engaging way to provide immediate, up-to-date information to guests. With their new health-conscious and interactive menu, Casey's has achieved a new level of customer service for their guests and differentiates them in this competitive market."
About Casey's Grill • Bar
Casey's Grill • Bar, a Prime Restaurants brand, is a franchised restaurant chain specializing in the casual dining category. The chain has 34 restaurants in Ontario and Quebec. The new Casey's restaurant offers a contemporary dining experience with a variety of fresh, high-quality international cuisine and old favourites, known as "Casey's Classics" including Casey's Classic Back Ribs, Casey's Classic Chicken Wings and Casey's Classic Bloody Caesar. Casey's features casual dining prices in an environment that offers the perfect balance of comfort, style and energy. Visit http://www.caseysgrillbar.com for more information.

About Prime Restaurants Inc.
Prime Restaurants Inc. operates and franchises a diversified portfolio of leading brands of casual dining restaurants and premium pubs across Canada under such trademarks as: "East Side Mario's," "Casey's," "Fionn MacCool's," "D'Arcy McGee's","Paddy Flaherty's," "Tir nan Og," "Bier Markt," and "Pat & Mario's." For more information visit http://www.primerestaurants.com.
About Intelliware Development
Intelliware is a custom software development company headquartered in Toronto, Canada. Intelliware has been developing mobile solutions for over 7 years. The company is a leading practitioner of Agile software development practices which ensure the delivery of timely, high quality solutions for their clients. Intelliware is engaged as a technical partner by a wide range of local, national and global organizations in sectors that span financial services, e-Health, retail, manufacturing, food services and government. For more information on our mobile capabilities, visit http://www.intelliware.mobi.
Note to Editors:
Intelliware, the Intelliware logo, Delivery matters, i-Proving are trademarks of Intelliware Development Inc., registered in various jurisdictions. All other trademarks are the property of their respective holders.

Media Contacts
Casey's Grill • Bar
Katherine Clark/Cathy Cowan
Cowan & Company
416-462-8773 ext. 55
katherine.clark@cowanandcompany.net
Intelliware Development Inc.
Glen Johnson, SVP, Business Development
416-762-0032 ext 268
glenj@intelliware.com
http://www.intelliware.com

Intelliware is a software development services company headquartered in Toronto, Canada. Intelliware is a leading practitioner of Agile software development practices which ensure the delivery of timely, high quality solutions for their clients. Intelliware is engaged as a technical partner by a wide range of local, national and global organizations in sectors that span financial services, E-Health, retail, manufacturing, and government.

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Casey's Grill • Bar goes mobile with new interactive menu

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