VANCOUVER, BC, May 10, 2013 (Press-News.org) Does your marketing truly reflect your business? Finding and establishing your voice is very important in marketing, particularly if you use commonly use social media as a marketing tool. Say, for example, that you run a company offering sophisticated software; your target market is large businesses and IT experts. If your Twitter account and Facebook page is all about your latest road tip on your Harley Davidson, you may be inadvertently sending out the wrong message.
You should have a business Facebook page that is completely separate from any personal account you may have. Link your business page to relevant business articles and information - not to articles about your personal hobbies. If you do mention hobbies try to stick with those that fit your business persona. Similarly, your Twitter voice should be appropriate for your business. "Hey, dude, awesome party last night!" is likely not going to impress potential clients, unless you are a party planner, of course!
It is worth spending some time thinking about your business voice and how you want to appear to the world, whether through social media or through your business blog. On the one hand, it is true that people often do business with a person rather than a company and appearing 'human' can therefore be very helpful. On the other hand, there is a big difference between being 'Janice, who loves rock climbing and is involved in a project raising money for iPads for schools in disadvantaged areas' and 'Janice, party girl who loves nothing better than to shop till she drops'. Your tone wants to be friendly and you will likely want to come across as personable, trustworthy and approachable; however, you also need to be businesslike and professional. Find your voice and use it consistently whenever you interface with customers, present or future.
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Marketing Tips from Prompt Proofing: Finding Your Voice
Does your marketing truly reflect your business? Finding and establishing your voice is very important in marketing, particularly if you use commonly use social media as a marketing tool.
2013-05-10
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[Press-News.org] Marketing Tips from Prompt Proofing: Finding Your VoiceDoes your marketing truly reflect your business? Finding and establishing your voice is very important in marketing, particularly if you use commonly use social media as a marketing tool.