Hype Group Announces Agency of Record Agreement with Watch These Franchises Grow!

ST. PETERSBURG, FL, May 11, 2013 (Press-News.org) Hype Group, LLC, a full-service marketing and advertising agency based in St. Petersburg, FL formally announces an agreement to serve as the 'Agency of Record' for Watch These Franchises Grow! , the Tampa Bay area franchisee of the Flippers Pizzeria brand. The expanding restaurant franchise features fresh, honest ingredients and their specialty brick-oven pizzas.

"We are thrilled to be named Agency of Record for Watch These Franchises Grow! ," says Brooke Boyd, President of Hype Group. "Their passion for the brand and brand consistency make them a perfect fit for our team of passionate, creative professionals."

Hype Group has been tasked to provide creative design, marketing strategy and consultation, public relations, media and campaign planning and market research for WTFG's current and soon-coming locations in throughout Hillsborough and Pinellas counties. With the success of their currently operating locations and the ambition to expand, Flippers Pizzeria is becoming established in the Tampa Bay area as they are in Orlando, their city of origin.

Gerard and Bonnie Pickhardt, founders of Watch These Franchises Grow! , opened the first Flippers Pizzeria location in St. Petersburg at 1054 4th Street North. Their first location has seen a great amount of success in the short months it has been open, and they are excited to see that success continue in their next Flippers Pizzeria franchise location, which will open in Carrollwood this summer.

"We interviewed multiple agencies throughout the area, and found Hype Group to be the most professional, talented, creative and thorough," said the Pickhardts, founders of Watch These Franchises Grow! "We look forward to our relationship and the success in the years to come."

Bonnie and Gerard Pickhardt chose the Flippers Pizzeria brand because of their commitment to fresh honest ingredients. The upbeat, happy culture is geared towards the guest and the fact that it is a small franchise in its infancy gives Watch These Franchises Grow! a lot of opportunity in the Tampa Bay area.

In 1987, two friends with a passion for America's favorite food opened the first Flippers Pizzeria in Orlando, FL. Their fresh take on using high-quality ingredients and offering a wide variety of menu items has allowed them to grow in leaps and bounds, and to create franchise opportunities that allow others to share in the passion and be part of Flippers success.

"This partnership between Hype Group and Watch These Franchises Grow! is an exciting opportunity for us," said Marissa DiPietro, Marketing & Communications Director at Hype Group. "Their vision is so strong; working with them is going to be a great experience."

About Flippers Pizzeria: The Flippers Pizzeria story starts with two friends with entrepreneurial spirit and a passion for America's favorite food. The first Pizzeria opened in central Florida in 1987. Realizing the importance of freshness, ease of operation, and variety, they opened a commissary to support the growth. This model created the ability to support multiple units while ensuring consistency and quality throughout the system.

About Hype Group: Located in St. Petersburg, FL, Hype Group is a full-service marketing, advertising and public relations company that provides innovative design and marketing solutions for clients. Visit http://www.hypegroup.net for information.

Note to Editors: For more information or to schedule an interview e-mail info@hypegroup.net or call 727.623.9085.