Strategic Alliance between Al Asalah Electromechanics & Darat Jordan Holdings

AMMAN, JORDAN, August 12, 2010 (Press-News.org) Darat Jordan Holdings recently announced its strategic alliance with Al Asalah Electromechanics, the sole agent of LG's commercial air conditioning systems in Jordan. Darat acquired 53% of al Asalah, few months ago, and the official announcement was made during a business dinner on 8 august 2010, at Landmark Hotel Amman, in the presence of the Board of Directors of Darat and its CEO Dr. Khaled Al Wazani, the Managing Director of LG Electronics Levant, Mr. Kevin Cha, and the GM of Al Asalah Co. Mr. Issam Samara, along with a number of businessmen and media representatives.

Since the beginning of their joint venture, LG Electronics has been providing AL Asalah with high quality air conditioning systems as well as constant support and services, consequently, they have recorded great results and astonishing figures, a progress that attracted Darat Holdings to acquire of the largest portion of Al Asalah shares. By teaming up the efforts of such dedicated trio, an unmatched development and sustainability are expected to come up in the end.

In accordance with this alliance, Darat Jordan Holdings will provide Al Asalah Company with financial support, re-structuring services, marketing services, and others, given that Al Asalah embraces a great team of technicians and engineers, and provides a high quality services and products as LG's air conditioners.
Dr. Al Wazani said that Darat has a policy that relies on diversified investments, through which it seeks to decrease risks and diversify capital. He pointed out that although Darat was established in 2008, it now runs 5 companies, 4 trademarks, and invests in 2 projects. Al Asalah is a good investment for Darat because of its long experience in the Jordanian market and the excellent technical know-how that Al Asalah team has.

Commenting on the new alliance, and representing Al Asalah Co., Mr. Issam Samarah said: "We, at Asalah, are proud to enter such alliance with Darat Jordan, a model of investors with its diversified investments and the high quality consultancy services that it provides to its clients and now providing to Al Asalah", "We are also grateful to all our partners, and above all, LG Electronics, since our partnership marked our Company's position in the Jordanian market, thanks to LG's innovations and smart technologies".

The ceremony was concluded by a dinner accompanied by the MAESTRO Band, presenting oriental music medleys combined with western tones.