Bruce Rossmeyer's Daytona Harley-Davidson Planning its 20th Anniversary

SANFORD, FL, May 18, 2013 (Press-News.org) With its 20th Anniversary around the corner, Bruce Rossmeyer's Daytona Harley-Davidson is poised to enact a variety of improvements to its locations throughout the greater Daytona Beach area.

"While the motorcycles and related merchandise are always changing, it is important to our family that we add new experiences for our customers while they spend time in our stores. We've had great success establishing a new way of doing things over the years and my father was on the cutting edge of doing things differently. It was a part of what drove the company forward, stimulated increased traffic, and promoted our locations over the years," says Shelly Rossmeyer Pepe, General Manager.

Currently, the company operates three locations in Volusia County including Daytona Harley-Davidson at Destination Daytona, the Beach Street H-D Museum Store, and New Smyrna Harley-Davidson.

"As the Museum evolved, we received very positive feedback from our local customers and visitors to the area including the suggestion to expand the experience by adding more to look at and a greater selection of merchandise to buy. As such, we decided to move the Museum inside our store at Destination Daytona in order to accomplish both objectives - more entertainment and more merchandise located under one roof. Our company is also approaching the end of its 20-year lease at Beach Street so the timing is right. In addition, we want to maintain a presence in Daytona Beach's Main Street area so we plan to re-open our store at 510 Main Street," Pepe stated.

The company plans to commemorate its 20th Anniversary with celebrations and events with customers, friends, and the community throughout 2014.