Marketing Evolution Named a Marketing Mix Modeling Leader by Independent Research Firm

NEW YORK, NY, May 21, 2013 (Press-News.org) Marketing Evolution, a provider of marketing ROI management solutions and intelligent marketing software, has been featured as a leader by Forrester Research, Inc. in its May 2013 report "The Forrester Wave : Marketing Mix Modeling Q2 2013." The report was issued following Forrester's review of vendors in the marketing mix modeling space, and each company was evaluated on its current offering, strategy, and market presence. Marketing Evolution was one of the vendors designated as a leader for its inventive approach to mix modeling, which allows marketers to understand marketing effectiveness across the entire customer life cycle.

The report discussed the evolving marketing mix modeling market, and noted that marketers are increasingly demanding more in-depth and dynamic insights on how to best allocate their marketing investments. In particular, the report highlighted the potential of marketing mix modeling to deliver insights on consumer behavior and cross-channel performance. Forrester predicts that marketing mix modeling will increasingly become a top priority for senior marketers, in part due to businesses' desire to leverage these consumer insights and engage with customers across the entire life cycle.

Marketing Evolution was noted for how it evaluates how well marketing initiatives are aligned to deliver against specific goals along the customer journey. Forrester recognized Marketing Evolution as one of vendors with a "clear vision for the future of the mix modeling space." In particular, the report noted that "by focusing on creating the right customer mix and continuously refining its attribution offering, Marketing Evolution is helping businesses think differently about being customer-centric."

"Being recognized as a leader by Forrester is, in our opinion, a great affirmation of our marketing mix modeling strengths, and our dedication to connecting attitudes and behavior for a holistic understanding of marketing ROI," noted Marketing Evolution CEO Rex Briggs. "Marketers today face increased demand for extracting actionable insights from an abundance of data. We are proud of our software, patented analytics and exceptional consultants who help marketers unlock higher profits and cut unproductive costs."

To download the Forrester report, please visit: http://info.marketingevolution.com/Forrester.html

Marketing Evolution has offices in Boston, New York, Los Angeles, and El Dorado Hills, CA, and can be found online at www.marketingevolution.com. Marketing Evolution is a marketing ROI management and software firm with a full suite of marketing planning, execution, and measurement and analytic tools. With its end-to-end marketing ROI solutions and intelligent software, Marketing Evolution provides marketers with visibility, predictability and control into their marketing systems. More information about Marketing Evolution's products and services can be found at its website.