ATLANTA, GA, August 25, 2010 (Press-News.org) The Painting Company, a full-service Atlanta painting firm, has entered into an new marketing agreement with 680 The Fan, the Atlanta sports radio station. The campaign will include radio and online advertising, as well as an endorsement from former Atlanta Braves pitching coach Leo Mazzone.
The Atlanta painters selected 680 The Fan as their media partner due to their compatible brand image and the connection with their listeners. There is a large presence of sports fans in the Atlanta area; 680 The Fan reaches approximately 350,000 listeners on a weekly basis. The typical sports radio listener is a young or middle-aged male, more likely than the average American to hold a college degree and to be a home-owner, qualities that make this audience a primary target demographic for The Company's Atlanta house painting services.
"We are very glad to have Leo Mazzone doing an endorsement for The Painting Company," states Chris Camp, owner of the Atlanta painting company. "Mazzone has a strong reputation in the Atlanta area, and he believes in our company." As part of the agreement, the Atlanta painters will be the primary sponsor of Leo's Notebook on 680 The Fan, a daily segment where Mazzone discusses all of Major League Baseball.
Radio has long been known for its ability to connect with listeners at a more personal level than many other forms of advertising. The Painting Company looks forward to this opportunity to bring its award-winning Atlanta painting services to more homeowners in the Atlanta area through the campaign with marketing partner 680 The Fan.
About the Painting Company
The Painting Company is an award-winning full service painting company specializing in home improvements for residential homeowners and commercial businesses. The Painting Company offers quality products and courteous, professional service to clients in Atlanta, GA, and the surrounding metro area.
For more information, visit: http://www.AtlantaPaintingCompany.com/.
About 680 The Fan
680 The Fan, Atlanta's Sports Station, is owned by Dickey Broadcasting Company and is the second largest AM signal in Georgia reaching approximately 350,000 listeners on a weekly basis. It is the local ESPN affiliate and is the exclusive home of the Atlanta Braves, Atlanta Thrashers, Atlanta Hawks, NFL, NBA, BCS, NCAA Final Four, SEC Basketball and Football Championships, The Masters, and MLB.
For more information, visit http://www.680thefan.com/.
Atlanta Painting Company Announces New Marketing Endeavor with Media Partner 680 The Fan
The Painting Company, a full-service Atlanta painting firm, launches a new marketing campaign in partnership with Atlanta sports radio station 680 The Fan.
2010-08-25
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[Press-News.org] Atlanta Painting Company Announces New Marketing Endeavor with Media Partner 680 The FanThe Painting Company, a full-service Atlanta painting firm, launches a new marketing campaign in partnership with Atlanta sports radio station 680 The Fan.