The Brass Tap Pours West Palm Beach Smartest Wine By the Glass -- Innovation and Demand Prompts Napa Technology Installation for New Wine & Craft Beer Bar
Located in CityPlace in West Palm Beach, The Brass Tap utilizes NAPA Technology WineStation to be competitive, compelling and technologically savvy, in the serving of a variety of wines by the glass.
CAMPBELL, CA, June 14, 2013
At The Brass Tap CityPlace, the recent installation of the cutting edge WineStation preservation and pouring system, will allow guests to sample some of the world's finest wines by the glass. The 60 day wine preservation system and its thermo-electric cooling system will assure the wine remains in a pristine environment and provide the perfect pour every time, with zero product waste.The WineStation will provide guests the ability to experience a range of featured wines in taste, half or full glass options. Affording a world of exploration for budget savvy guests and cost efficiency enables The Brass Tap CityPlace to stay a step ahead of the competition.
According to owner Tom Schueller "Our guests are growing more and more discerning about their wines and demanding unique and high end wines to try by the glass." He adds, "We needed the most effective, intelligent wine preservation system that would allow us to provide the smartest glass of wine every time."
As consumers are facing a new economic environment, wines by the glass across the country are catching up to bottle sales because a glass provides the restaurant guest with more opportunity to explore higher priced wines, or indulge in small doses. For the business, it is an opportunity to generate additional revenue and manage inventories while reducing waste.
"A robust wine by the glass list is the key to a successful Wine Bar environment, while increase revenue by allowing vast and new experiences into wines guest would otherwise not be able to afford by the bottle," said Nick Moezidis, Vice President of Sales and Marketing for Napa Technology. He adds, "A wine preservation systems like the WineStation is imperative for any business that wants to have a competitive and cost effective wine program."
Businesses that have installed a preservation system have increased by the glass revenue by an average of 30 percent.
WHY IS THIS PROFITABLE?
• Americans are developing a more sophisticated palate for wine with the proliferation of wine bars in cities all over the United States.
• Americans are the largest wine consumers in the world.
• With the ability to set and measure the volume for each glass poured, the WineStation reduces waste and theft while keeping the wine pristine for up to 60 days.
• The WineStation keeps the bottle at the perfect temperature for ideal storage eliminating any opportunity for spoilage.
• The AccuServe Smartcard eliminates loss and provides customer and staff reporting, by tracking each glass poured.
About Napa Technology
Napa Technology is the designer and manufacturer of WineStation , an innovative Intelligent Dispensing Solution. WineStation is a breakthrough product designed to drive revenues and maximize the profitability of each bottle. WineStation has been adopted by the hospitality, entertainment, arena and food service industries as an improved way to serve, preserve, increase sales and capitalize on available customer preference data.
About WineStation
WineStation is the first intelligence-based, automated, temperature-controlled wine dispensing and preservation system. The product delivers a "just opened" taste experience for up to 60 days once the bottle has been corked. Enhancing this technology, WineStation reports the trends of popular bottles, sales reporting for both individual servers as well as individual customer preference. The result: good quality wine for the customer and higher profits for the business owner.
Napa Technology , WineStation , Clean-Pour , AccuServe , Intelligent Dispensing System are registered trademarks of Napa Technology LLC.
Variety is the standard at Wine Bars nationwide, but with the use of the WineStation by Napa Technology, newly opened craft beer bar, with over 80 craft beer taps and over 300 craft beer bottles, The Brass Tap, also pours quality wine in volume. The Brass Tap CityPlace is located in the middle of the Entertainment District of CityPlace in West Palm Beach.