Smart Advantages Ltd Claim Successful Branding Happens Offline

WATERFORD, IRELAND, June 15, 2013

Branding is a very important aspect to running a successful company. Smart Advantages Ltd suggests creating a brand for a company is an essential tool to gain credibility and recognition for the company amongst its clients and potential customer base. Branding is not just a logo but it is "a specific combination of logo, words, type font, design, colours, personality, price, service, etc," according to a Forbes article titled "Why A Brand Matters." Successfully creating a recognisable brand will better a business's chances of standing out compared to their competitors.

Many believe that due to the shift to online advertising, that social media and the Internet are the best ways to generate word-of-mouth testimonials to sell products to new customers. However, successful branding still happens offline claims Smart Advantages Ltd. Face-to-face communication is still considered more effective than broadcasts via social networking. According to the article from The Wall Street Journal titled "Why Successful Branding Still Happens Offline", "research finds that 90% of word-of-mouth conversations about brands take place offline, primarily face-to-face, in people's homes and offices, in restaurants and stores, really anywhere people congregate." Smart Advantages Ltd, being a company that utilises face-to-face communication to sell and promote their brand have found that branding is in most cases more successful and effective offline.

About Smart Advantages Ltd: http://www.smartadvantages.com

Face-to-face communications allows companies to interact directly with their current clients and their target audience. Meeting with someone face-to-face and pitching your brand to him or her is more straightforward than pitching and advertising a brand online. Also, when meeting with someone face-to-face it allows brands to gain a better understanding and relationship with their clients. Having this personable connection with people allows companies to create a memorable brand for one's company. Smart Advantages Ltd Managing Director, Matt O'Hara said, "Smart Advantages Ltd strives to create a brand that is recognisable to our clients and customers. We have used social media to try and generate word-of-mouth testimonials, but we found that our strategy of face-to-face communications has produced a better relationship with our clients, and a clearer brand communication."

Smart Advantages Ltd believe by increasing the focus on branding offline, a business can save money and while still acquiring a large quantity of positive testimonials. Smart Advantages Ltd, Managing Director of Smart Advantages Ltd said, "We noticed quickly that it is more beneficial to promote our brand offline utilising face-to-face communication. We noticed that talking to an individual face-to-face allows us to gain a better relationship with that individual, and gives us more control over the customer's perception of our brand."

Smart Advantages Ltd has effectively utilised offline branding, which has successfully created positive word-of-mouth testimonials for the Smart Advantages Ltd brand.

Smart Advantages are an outsourced sales and marketing firm based in Waterford, Ireland.