New Conservative Children's Book Series Designed to Give Children a Foundation for Future Success Based on Traditional American Values

NEWPORT BEACH, CA, June 26, 2013 (Press-News.org) Our children's young and vulnerable minds are constantly being bombarded and shaped by many diverse and mixed messages that challenge parents, teachers and mentors as they attempt to provide a strong foundation for future success based on of self-esteem, character and values. Recent headlines are ripe with information about the importance of early childhood education in shaping our children's academic experience, yet many children don't fully grasp fundamental principles such as finding and growing your gifts and talents, and the values of hard work and practice. Based on his experiences as a youth wrestling coach and Big Brothers Big Sisters mentor, author and businessman C. Austin Lee created the Declan Grows Up Series and founded the American Values Publishing Company (www.AmericanValuesPublishing.com).

The Declan Grows Up Series, is ideal for children 4-8 years old and parents, teachers and mentors seeking a fun and interactive educational platform to teach and reinforce important fundamental lessons. Each book in the series includes a lesson discussion guide and activity section to help facilitate a discussion on and reinforce each book's core lesson.

The first title, Declan Grows Up: It's Just Not Fair, was released in December 2012 and illustrates that life is not always fair. We are all born with different God-given skills, gifts and abilities. We don't always get the skills and talents we wish we had, but the secret to life is discovering what our gifts are and learning how to use them to help ourselves and those around us. The Little Lion Declan is frustrated that he can't dunk a basketball like Joey the giraffe but comes to realize that he has many other talents that he can grow and develop to help him throughout his life.

Declan Grows Up: It's Just Not Fair is available from Amazon, Barnes & Noble, upon request from any bookstore or library that uses Baker & Taylor as a wholesaler, and http://www.AmericanValuesPublishing.com.

Author of Founders Fables, Laurie Cockerell, wrote on Amazon.com

"...It's an important message that our kids need to hear today in this society of "I want it now" and "I want it the way I want it." The mother in this story doesn't patronize her child, but instead gives him practical, common-sense advice about patience and hard work. It's refreshing to see a book that recognizes that life is not about "fairness", but instead about discovering our gifts - and that determination and effort are necessary for success."

About American Values Publishing Company:

American Values Publishing Company, LLC (AVPC) was founded in July 2012 by businessman and author C. Austin Lee to bring products to market that reflect the traditional values Americas' founders held dear. AVPC produces books and other educational materials that simplify and teach lessons on topics including the values of hard work and practice, competition, problem solving, taking responsibility, finding your God-given skills and talents and creating your own success.

C. Austin Lee grew up outside Philadelphia and was fortunate to have parents that stressed the importance of being well rounded. Growing up, he participated in many sports, was a Boy Scout earning his Eagle Scout, was active in his church and maintained a strong academic record. He has spent the past 11 years working for Fortune 500 biotech and medical device manufacturers in positions of increasing responsibility in sales, marketing, management, and business strategy.

Since his youth, Austin has always worked to give back to his community. In college, he coached an inner-city youth wrestling team and in his spare time he has been a mentor with the Big Brothers Big Sisters Organization and a Board Member for the Westchester Children's Association in White Plains, NY. Austin found those experiences rewarding and saw the difference he was making in the lives of the children he worked with but wanted to make a greater impact. He began writing the "Declan Grows Up" series to replicate the lessons he taught his wrestling team and "little brother" in a format that can impact children everywhere and founded the American Values Publishing Company.

For more information about Declan Grows Up: It's Just Not Fair, please visit, http://www.AmericanValuesPublishing.com, like us on Facebook at http://www.facebook.com/americanvaluespublishing follow us on Twitter @AmericanValuesBooks