Be Sharp: "Tell Me About Yourself" in Great Introductions and Professional Bios

GOODLETTSVILLE, TN, November 07, 2010 (Press-News.org) Career success coaches Paula Asinof and Mina Brown reveal the strategies and formulas using a structured approach to translate and capture the essence of an individual's talents into a superb 30-second elevator pitch and bio that is geared to the right market and puts individuals ahead of their competitors in a superb, well written workbook, Be Sharp: "Tell Me About Yourself" in Great Introductions and Professional Bios.

A great career development book, Be Sharp: "Tell Me About Yourself" in Great Introductions and Professional Bios is smartly written to help individuals achieve a more gratifying and enriching career by understanding how to present themselves correctly.
Written by career success coaches Paula Asinof and Mina Brown, the book provides a simple and reliable 3-step formula for professional introductions for individuals who want smart, proven strategies for personal branding and career development.

By understanding how to network strategically, manage perceptions, and send the 'right' messages, readers can learn how to successfully transition into a new role and expand their opportunities to advance up the corporate ladder. Those individuals who know how to showcase their strengths, talents, and accomplishments are the ones getting the job offers, promotions and higher salaries. The key is knowing the value they provide and creating opportunities to work with people who recognize and appreciate that value.

Asinof and Brown's well written workbook, Be Sharp: "Tell Me About Yourself" in Great Introductions and Professional Bios helps individuals answer the perpetual question "Tell Me About Yourself" with polish and pizzazz and successfully position themselves in the job market.

1. Define the core ingredients that make them you unique
2. Send the "right" message to strengthen credibility and manage perceptions
3. Network strategically
4. Leverage and create opportunities to increase visibility

The book provides a definitive approach to preparing for job interviews and career discussions with personal marketing and branding strategies.
This focused advice is for job seekers and professionals who have been laid off, passed over for a promotion, struggling to transition to a different role, company or industry, or just want to boost their professional images.

Both Paula Asinof and Mina Brown's credentials are impeccable. Paula Asinof holds an MBA from the Wharton School of the University of Pennsylvania and holds the prestigious designation of Credentialed Career Manager (CCM). She is also an NLP Practitioner, Certified NLP Coach, and a member of the International Coach Federation (ICF). She is an authority on introductions, bios, and resumes and the founder of Yellow Brick Path, a career management coaching and consulting firm. She is a catalyst for accelerating careers by helping clients become more focused, articulate, and energized in presenting themselves. Clients appreciate the depth of her "real world" executive experience in major corporations in IT and Finance and in Executive Search recruiting. Paula is known for her contagious enthusiasm and passionate belief in people that inspires them to become prouder, stronger, and more valuable contributors to their organizations.

Mina Brown holds an MBA from Vanderbilt University and is a CPA. She is a Certified NLP Coach (NLPC), a Master NLP Practitioner, and a longstanding member of ICF. She has been an executive coach, leadership consultant, and entrepreneur for over fourteen years. She is the founder and President of three coaching-related businesses that provide individual coaching, large-scale corporate coaching programs, and professional coach training. As a former senior operations executive and CFO, she brings together a successful leadership track record, deep coaching experience, and unflinching candor.
Her clients describe her as "engaging, compassionate, challenging, and just plain fun to work with". She works with senior executives, teams, and professionals in large Fortune 100 companies and also works with professionals at all levels who are changing jobs or changing careers.

As success career coaches, and co-authors of Be Sharp: "Tell Me About Yourself" in Great Introductions and Professional Bios. Paula Asinof and Mina Brown offer proven strategies, best practices and lessons learned to help individuals rediscover and reconnect to their most valuable talents and skills and to reach their career goals by strengthening their personal presentations. By implementing a few success strategies using their personal introductions and bios, anyone can more easily stand above their competition, put themselves in high demand with employers, and achieve a more gratifying and enriching career.

Contact:
Paula Asinof
214-526-8690
authors@besharp.info
http://www.besharp.info

Mina Brown
972-733-9963
authors@besharp.info
http://www.besharp.info