FootyMascot.com Signs A Six Figure Deal With Football League Interactive!

LIVERPOOL, ENGLAND, November 11, 2010

The long term deal will see the FootyMascot.com brand presented across the FLi's network of Partner club sites, and signals a revolution in the way that all football fans can access matchday mascot opportunities.

FootyMascot.com is the brainchild of founder Ian Shields after he found it difficult to
access information about a matchday mascot experience for his young son at his
favourite Club. Ian said "The idea came to me in a flash of inspiration. I thought 'if
only mascot opportunities could be accessible to every fan', and that was the start of
our journey over 2 years ago. Since then I have been fortunate enough to place a
top management team around me in order to drive the business forward and this
deal is a testament to the hard work of that team"

The concept of FootyMascot.com is simple - to enable all fans, who have only ever
been able to dream about it previously, the opportunity to meet their heroes on
matchday. To walk through the tunnel onto the pitch, stand next to their hero's, soak
up the atmosphere and taste a little of the glory that the modern day footballers
enjoy!

FootyMascot.com Commercial Director Steve Moore stated "Our Partnership with
FLi represents a huge step forward in achieving one of our key objectives over the
next 18 months, which is to work as closely with Clubs and fans alike in placing as
many young fans as possible as 'Matchday Mascots'. We also have a number of
exciting innovations planned over the next 6 months to ensure that mascot
opportunities become accessible to all fans, not just the lucky few"

Matthew Harrison from FLi said "We are extremely pleased to have signed this deal
with FootyMascot.com to become the 'Official Mascot Partner' of the FLi network.
FootyMascot.com really hits at the heart of what we are trying to achieve at FLi, and
that is to engage in new and inspirational ways with the grass roots of Football,
helping to produce the fans of the future"

To bid for a mascot place in one of FootyMascot.com's auctions simply register for
FREE at http://www.footymascot.com if you do this before 31st January 2011 you'll be
entered into FootyMascot.com's PRIZE DRAW!!! The PRIZE DRAW will be
announced on http://www.footymascot.com on their FLi network launch date of the 29th of
November 2010.

Notes to Editors:
1. FootyMascot.com is a trading name of FootyMascot Ltd. a Liverpool based
company that was incorporated in June 2010.
2. FootyMascot.com is an online auction business, auctioning 'Matchday Mascot
Experiences' for young football fans. These experiences are provided in
partnership with professional football clubs from the Premiership down to The
Blue Square Conference.
3. FootyMascot.com are currently holding live auctions in partnership with Bolton
Wanderers F.C., Sheffield United F.C., Tranmere Rovers F.C. and Port Vale F.C.
As a result of our FLi partnership our expectations are that we will be working
with the majority of the FLi Partner Clubs within the coming months.
4. In September 2010 FootyMascot.com worked with The 23 Foundation (Liverpool
footballer Jamie Carragher's Charity) and successfully auctioned all 22 mascot
places at Jamie Carragher's testimonial match against Everton at Anfield.
Proceeds from the auctions were donated to The 23 Foundation.
5. Steve Moore, Commercial Director for FootyMascot.com, is a former Welsh
International Rugby Union Player and Barbarian he also played for Swansea
RFC, Cardiff RFC and RCM Narbonne during an 8 year professional rugby
career.