Dallas Businessman Terry Rodgers Launches Bonecide Entertainment

DALLAS, TX, November 12, 2010

The Dirty South has boasted its fair share of hip hop wunderkinds and music magnates, but none are poised to make a bigger splash in the industry than Dallas' Terry "Bone" Rodgers. Born and raised in Dallas, Texas, Rodgers has perched his Bonecide Records high above the city's skyline so he can look out over the nucleus of his operation and watch his music empire grow around him. A self-made millionaire at only 35, Rodgers has defied every odd and conquered every obstacle to become one of the hip hop industry's most successful and in demand personalities. With artists clamoring to be signed to his label and multi-platinum artists requesting his rhymes on their remixes, Rodgers is without a doubt a mogul in the making. But life wasn't always so glamorous for Rodgers.

Like far too many hip hop artists and executives, Rodgers grew up the middle child of a family of five with a single mother who bounced him and his siblings around from Section 8 housing to Section 8 housing landing wherever there was a vacancy they could call home for a little while. "We moved every year," recounts Rodgers. "Wherever my mom could find a place for us to stay that she could afford. East Dallas, West Dallas in a good year a suburb, we never knew where we going to end up." Watching his mother struggle; however, planted the seeds of success that would lead Rodgers to a lucrative career first in the service industry and ultimately to the formation of Bonecide Entertainment. Not knowing where his next meal was coming from or where he was going to lay his head down some nights forced Rodgers to grow up fast. He learned early on how to fend for himself, and through all the uncertainty, relocating and trials that accompany poverty in this country, Rodgers did have one constant in his life...his musical influences. From L.L. Cool J and Big Daddy Kane to Kool Moe Dee, Rodgers followed the lives and lyrics of his favorite rap artists, to feed his own love of music and performing. He began to freestyle, first in the confines of his own home, then in front of friends and audiences. Rodgers was glad to bust a beat and a rhyme for anyone willing to listen, and the feedback was unanimous...the kid could rap! Even with all the accolades, Rodgers still looked at a life in the music business as just a dream that he didn't take very seriously. But things got serious in Rodgers life very quick.

At 16, Rodgers nearly lost his life after being shot. Soon after his recovery, his focus shifted to the street life, which is also almost always synonymous with the rap industry. Those pursuits landed the young man in jail. It would be five years before Terry Rodgers would regain his freedom, but he used the time to reshape his mind, his attitude and decide what kind of man he was going to be. "I knew on the inside that when I got out, I didn't want to go to work for anyone," says Rodgers. "When you lose your freedom, the last thing you want to do when you get it back is voluntarily surrender it to a job, a company or another person. So, I knew I had to figure out a way to make money, cause I like making money, and do something that I loved." That realization is the foremost single reason for the creation of Bonecide and Bone, the entertainer. When asked about the name of the company, Rodgers explains, "I spent a lot of time thinking about what I was going to name my record label. Bone has been my nickname since I was a kid; so, I included that in the name. And in the hood, when I would ask someone who they were down with, they said they were on Bone's side, i.e. the name." Finally the time came, for Rodgers to put his planning and new disciplines into action.

Rodgers began taking odd jobs. From landscaping and mowing lawns to portable bar-b-que pits, the wholly reformed 25 year old was determined to make a new start for himself and begin building towards the future he was committed to obtain. Saving every dollar he earned over the course of two years, he finally had enough to purchase an 18 wheeler truck. He began his trucking business as the lone employee working day and night driving thousands of miles per week and gradually earned enough to buy another truck and another truck. Soon, he had five trucks and trailers and a staff of drivers working for him. This business venture proved to be very lucrative for the young entrepreneur who had amassed a small fortune by the time he was 30 years old. All the days and nights without sleep, without splurging on trivial pursuits and frivolity, has certainly paid off for Rodgers.

As he sits in his penthouse office in Dallas' upscale downtown business district, he pours over artist submissions to Bonecide Entertainment. "My focus now is on getting deep inside the music business. I have come to take over the game," says Rodgers. "I want to know as much as I can about the business of music. We will be making the big deals and breaking the big artists in a very short period of time." He is well on his way to fulfilling that aspect of the plan. Within the next year, Bonecide Entertainment will release a pop album, a country album and Rodger's own debut CD "Ghetto Government." With hip hop superstars like Lil' Wayne, Jeezy and E40 on his roster of guest stars, some of the hottest undiscovered talent in the music industry, and the product diversity of Jive Records, Rodgers will be shaking things up across the Billboard charts in no time at all!

For publicity inquiries, contact Vivian Fullerlove at 214.564.3359.