Work at Play Brings Silicon Valley Guru to Vancouver
Nir Eyal, best-selling author of Hooked: How to Build Habit-Forming Products, will be in Vancouver, B.C. on April 16 to teach the local tech community the secrets of the most successful Silicon Valley products like Twitter, WhatsApp and Pinterest.
VANCOUVER, BC, April 09, 2014
In his workshop (hosted by Work at Play), Nir will show how Vancouver product designers can build products and services that keep users coming back. This is a rare opportunity for local businesses to learn what it takes to create habit-forming products.About Nir Eyal
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. Nir is also an advisor to several Bay Area start-ups and incubators. Nir's last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, Business Insider, and Psychology Today.
About the Hooked Workshop
Expanding on his best-selling book, Hooked: How to Build Habit-Forming Products, Nir Eyal's Hooked workshop is a practical, hands-on guide that provides product designers with new ways of thinking about what the necessary components of user behaviour are. The workshop will be held at Work at Play on Wednesday, April 16th and is being offered as part of the Engagement Insights event series.
Work at Play Media Labs creates apps and web experiences that engage and retain customers for the world's best brands. We help brands understand how their customers want to engage, and together we effectively turn that into a valuable business relationship.