B2B Soft Presenting Innovative Mobile Solutions at OFFWIRE's Blue Ocean Growth Summit 2014

NEW YORK, NY, April 17, 2014 (Press-News.org) The wireless industry painted Omaha, Nebraska blue, April 15th and 16th at OFFWIRE's Growth Summit 2014 held at the Magnolia Hotel. The premier event brought together the leading owners, executives, buyers, and trainers from the top companies within the retail and wireless space for two days of educational sessions along with opportunities to network as well as share ideas and best practices.

B2B Soft is pleased to have attended the summit and presented its Wireless Standard Retail Management Platform at the event's Around The World Vendor Showcase. Deployed in over 6,000 retail locations worldwide, B2B Soft's Wireless Standard is the industry's premiere Retail Management Platform, helping retailers extend their range of services, speed store processes, and better engage customers for more efficient, effective and profitable operations.

The summit's focus centered on helping companies find a "blue ocean" in the market, a place where few companies currently operate, thereby leaving room for expansion and growth through innovative and evolutionary strategies without the intense competition found in the current retail space.

"B2B Soft's Wireless Standard has all the tools retailers need to navigate, map and command that new stretch of 'blue ocean' and execute profitably," said Don Rossi, B2B Soft's VP of Sales and Marketing. "The platform can help retailers expand their services and product offerings, increase their customer base along with profits, while extending market boundaries through mobile retail, strategic communications, enhanced customer engagement, streamlined operations, and in-depth reporting."

Wireless Standard's array of innovative solutions encompasses everything that retailers need to grow their businesses quickly and profitably; from mobile POS, vendor managed inventory, carrier and partner integrations for activations and reconciliations, bill payment, handset trade-in, device financing and recycling to enhanced reporting, time and attendance management and digital marketing.

"We're pleased to have taken part in OFFWIRE's Growth Summit" said Gary Khabinski, B2B Soft's CEO. "It was a wonderful opportunity to connect with clients and partners and for us to better understand what kinds of problems they're facing. Retailers can continue to rely on us to find innovative ways of making the business of doing business simpler and more profitable for them."

About B2B Soft
B2B Soft develops innovative software solutions for wireless and general retail markets and provides consulting services that enable growth and drive business success. With over a decade of proven experience in wireless retail, B2B Soft is a leader in building enterprise point of sale solutions that improve management and operational processes while helping companies engage their customers by providing a superior customer experience.

B2B Soft's business management services include mobilePOS, Real-time Web Reporting and Activation, Real-time Business Intelligence Analysis, Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Kiosk and Lobby Management, Employee Management, and Commission Reconciliation. Today, more than 6,000 wireless retailers rely on B2B Soft to make the business of doing business simpler and more profitable.
Visit http://www.b2bsoft.com