Building Digital Communities with Socialmc2

OAKVILLE, ON, April 23, 2014 (Press-News.org) RAVEN5 has launched Socialmc2, a platform to build email databases and increase "social currency" or "social influence", which refers to your influence over social media. Additionally, this platform increases Facebook "likes "and Twitter "followers". It is used to gather customer data, distribute content, offers and information. The overall result is to increase response rates, once referred to as "Direct Mail on steroids."

The platform uses five distinct types of campaigns in order to help a brand reach consumers. Each campaign can be tailored to the brand's unique needs; these include contests or coupons, as well as e-commerce campaigns for donations, products or tickets.

Socialmc2 campaigns run for a minimum of 91 days and can be extended to a year. In order to achieve full effectiveness, social sharing is necessary. In today's environment sharing has become a normal activity in the social sphere and through this tool entrants are given the opportunity to share via Facebook, Twitter, LinkedIn, Google+, and a variety of social networks.

Brands that utilize Socialmc2 are able to expand their reach through any social platform. "With the power of email integrated with social, it allows clients to find new customers, identify brand ambassadors, build digital communities, deliver a targeted response and create brand awareness, " says Bickerton. It has been one of the driving forces behind RAVEN5's continued growth and success. Integrating Socialmc2 into their campaign process has proven to be versatile and effective. "Socialmc2 is an essential marketing and advertising tool that is affordable for businesses of any size," adds Bickerton.

Media Contacts:
Michael Bickerton, Partner, RAVEN5Media Ltd.
1 855 543 8345 x222