Metzger, SCBG to Launch National Digital Marketing Program for American Institute of Minimally Invasive Surgery

BOULDER, CO, November 18, 2010 (Press-News.org) Boulder-based Metzger Associates and SCBG Advertising in Las Vegas have partnered to develop a national digital marketing program for AIMIS, the American Institute of Minimally Invasive Surgery. AIMIS, the nation's preeminent educator of minimally invasive surgical techniques, has tapped the two firms to implement a comprehensive national communications initiative that will include traditional PR, social media management (including podcasts, social media engagement, and other social media strategies), member website development, search engine marketing, search engine optimization, and digital consulting for five divisions throughout the country.

"Minimally invasive surgery technology is advancing so fast that most healthcare consumers have almost no awareness of the options available today," said John Metzger, founder and CEO of Metzger Associates. "Because of this, and the fact that the current medical education model has not been able to keep up with new techniques, AIMIS is positioned to force a paradigm shift in the medical surgery industry. Metzger Associates and our partners at SCBG Advertising are thrilled to be helping AIMIS continue to advance the field, and bring safer surgeries and shorter recovery times to potentially millions of Americans."

About Metzger Associates
From creating the world's first websites to implementing today's most sophisticated social media programs, Metzger Associates has led the evolution of public relations, investor relations, marketing and creative services through the Digital Age. The agency develops and executes communications strategies for clients ranging from the Fortune 500 to venture-backed start-ups with the right mix of traditional media relations and cutting-edge new media techniques. Based in Boulder, and now celebrating its 20th year, Metzger Associates has offices in San Jose, Las Vegas and Kansas City. For more information, please visit http://www.metzger.com.

About AIMIS
The American Institute of Minimally Invasive Surgery is the nation's preeminent educator of minimally invasive surgical techniques. The organization both teaches minimally invasive methods and also supports our graduates and members with opportunities where they can find marketing support, consulting services and strategies to help them grow and strengthen their practices. AIMIS also provides resources for patients, corporate partners and physician members and affiliates to help foster progress throughout the medical profession. For more information, please visit http://www.aimis.org.