Lab Results Reveal SoyMagic Natural Soy Cleansers are 99.99% Effective Against Household Bacteria

DECATUR, IL, November 20, 2010 (Press-News.org) SoyWorld USA Inc., the company behind the SoyMagic brand of soy-based all natural cleansers recently released independent laboratory results which showed its patented formula for processing soy, the key ingredient in all its products, can reduce bacteria levels by as much as 99.99%. This puts SoyMagic in a truly elite category of disinfecting cleansers developed from 100% all natural active ingredients.

While natural cleansers are gaining popularity from skin care to household cleaning, few of these cleansers can actually state "antibacterial" being among its benefits. Soy is a powerful natural cleaning agent that also conditions the skin with natural emollients, so taking the gloves off while cleaning is encouraged. Conventional chemical cleansers and heavy detergents get the job done but have harmful effects; and while natural cleansers are gentler alternatives, they often fall short on providing the clean we have come to expect and need. SoyMagic's patented nanotechnology process produces safe, eco‐friendly cleansers that are up to 99.99% effective against bacteria—not found with most other natural cleansers.

The CEO of SoyWorld, Veronica Lee, explains SoyMagic's unique formulation, "Through the micro processing of the soybean, we are able to increase the density of soy particles onto a single surface 1000's of times more than with traditional extracts. SoyMagic cleansers contain real soy beans in micro particle form; these are not just extracts or soy oils like other soy products."

The SoyMagic tests results are meaningful to environment and health conscious consumers and those who suffer from dry, sensitive skin, or allergic skin conditions. SoyMagic all-natural cleansers are the complete solution for skin, home and health care.

Our products:
• Fight bacteria such as E-coli and Salmonella, common on household surfaces, dishes, and produce
• High concentration of soy micro particles move briskly but gently— effectively "scrubbing" surfaces clean to save on cleaning time
• Low-suds formula rinses off quickly to save water and protect waterways
• Inherent emollients provide excellent natural moisture and are ideal for even the most sensitive skin types

To view the test results of SoyMagic's unique benefits as a natural antibacterial cleaning ingredient, visit http://www.soymagic.com for more details. The entire line of SoyMagic beauty products and household cleansers are also available for purchase online and through local authorized resellers.

Since 2004, SoyWorld USA Inc. has been dedicated to the development of environmentally safe cleansers for beauty, home and health. The SoyMagic all-natural antibacterial line includes SoyMagic Skincare Cleanser, SoyShine Dish Detergent, SoyFresh Fruit and Vegetable Wash, SoyComplete All-Purpose Household Cleanser; and SoyGolf. We also feature SoyMagic Facial Lotion and SoyMagic Body Lotion to round out our skin care line. The founder of SoyWorld is an esteemed dermatologist who has treated patients for over 30 years. Dr. Frank Lee is a Diplomate of the American Board of Dermatology and the American Boards of Dermatology and Pathology in Dermatopathology. Dr. Lee is also a fellow of the American Academy of Dermatology, and a member of the American Society of Dermatologic Surgery and Oncology.