San Diego Gold Buyer Lets Customers Do the Talking

SAN DIEGO, CA, December 04, 2010

San Diego Jewelry Buyers (SDJB), San Diego's most widely recognized gold buyer, has announced a new area of its website dedicated to customers who sell gold, estate jewelry, high-end Swiss watches, designer handbags, and other luxury gift assets with the company. The Why Choose Us? page at SanDiegoJewelryBuyers.com includes five star customer reviews and video testimonials from some of the thousands of satisfied customers that SDJB has served in recent years.

"When people see that we are an A+ rated company with San Diego's Better Business Bureau, that gives them some idea of the importance we place on honesty, trust, and customer service," says Carl Blackburn, owner of San Diego Jewelry Buyers. "But we wanted to do more to put potential customers at ease."

In recent years, the television media has exposed the unscrupulous side of the gold buying business. In one special feature, Blackburn was interviewed by San Diego's KUSI-TV to help teach San Diegans how to avoid gold scams. In addition, San Diego Jewelry Buyers has had to deal directly with competing gold buyers who have tried to mislead the public and take advantage of their reputation for ethical gold and diamond buying.

"By letting our customers speak about us in simple, straightforward reviews and unrehearsed testimonials, we hope to cut through the marketing and PR speak that clutters the gold buyer marketplace. We also want to give customers a better idea what's behind that A+ BBB rating," says Blackburn.

In addition to being San Diego's leading buyer of gold and luxury assets such as Rolex watches, Tiffany jewelry, and Louis Vuitton handbags, San Diego Jewelry Buyers is also the county's premier luxury pawnbroker. "We often joke that saying SDJB is a pawn shop is like saying that a Patek Phillipe is simply a wristwatch," says Blackburn. "That isn't a slight against pawn shops. They serve a very important role in communities, as the new TV program Pawn Stars shows very well. It is just our way of saying that our own role as a luxury pawnbroker is different than that of the neighborhood pawn shop, not only in the types of goods that we buy and provide loans on but also with regards to the large area of the country that we serve."

Beyond being the leading luxury pawnbroker in San Diego communities such as La Jolla, Del Mar, Rancho Santa Fe, and Carlsbad, San Diego Jewelry Buyers also regularly purchases rare Swiss timepieces, large carat diamonds, and antique estate jewelry from a customer base that spans from Phoenix, Arizona up to Seattle, Washington. "With winter upon us, even estate sellers from the East Coast are now traveling to San Diego to see us to get the best price for their luxury assets and escape the cold for a few days," says Blackburn.

For more information about San Diego Jewelry Buyers' pawnbroker and estate buying services please visit www.SanDiegoJewelryBuyers.com.

Located in the gas-lamp quarter of downtown San Diego, SDJB leverages over 30 years of industry experience and fine jewelry expertise to make certain that customers receive the fairest cash offers and loans for their diamond/gemstone jewelry and premiere brand watches. Serving La Jolla, Rancho Santa Fe, Solana Beach, Carlsbad and other surrounding communities.