Zedge Unleashes Android App Platform - Calls it Zedge Discovery Network

NEW YORK, NY, December 09, 2010 (Press-News.org) Zedge, a leading mobile content discovery platform with 30 million monthly unique visitors, invites Android app developers to promote their apps on Zedge. Android developers will now be able to participate in an app promotional network that does not promote based on pay per click or pay per download. Rather, it promotes based on fair and open rankings available to all developers and not just the ones that have deep pockets to pay for promotion. Space is limited, but initial entry during the beta period is free to all developers who are accepted.

"Independent app developers are creating the most astounding, brilliant and innovative apps for Android, only to get buried by mediocre output from commercial production shops with big marketing budgets," said Zedge's Co-Founder and President, Tom Arnoy. "The Zedge Discovery Network offers developers a better world....a true meritocracy where the best apps will flourish. In other words, Apps that the Zedge users want but have not yet been able to discover."

The pricing model is as unique as the offering. Developers will be able to access the platform for a flat monthly fee per app based on company size, complete with a 10 day free trial period. Developers who participate in the beta prior to launch will also receive three months access free. Developers may cancel at any time.

"We have established a pricing system that will encourage independent developers. The industry standard pay-per-click and pay-per-download pricing models have created a stifling ecosystem that rewards deep pockets and quantity rather than quality. Our approach, on the other hand, rewards quality and creativity. We expect to accept only good and relevant apps into the network," said Mark Rosner, CEO of Zedge, "and we'll be able to provide Android developers with access to a large, carefully targeted and highly engaged user community."

For further information, please visit the Zedge Discovery Network.

About Zedge:

Zedge (www.Zedge.net) is a leading mobile content discovery platform used by more than 30 million unique users per month, across web, mobile and Android. It has an extensive library of free user generated wallpapers, themes, ringtones, videos, texts, games, and now, apps. Zedge's majority investor is IDT Corporation (www.idt.net).

In this press release, all statements that are not purely about historical facts, including, but not limited to, those with the words "believe," "anticipate," "expect," "plan," "intend," "estimate," "target" and similar expressions, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All forward-looking statements and risk factors included in this document are made as of the date hereof, based on information available to IDT as of the date thereof, and IDT assumes no obligation to update any forward-looking statements or risk factors.

For further information, please reach out to:
Judy Shapiro
Press@Zedge.net

Donnetta Campbell
@HUMMedia
203 434 3548

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