Clifbar is Winning in 21st Century Business

ENCINITAS, CA, December 12, 2010 (Press-News.org) "Clifbar is a strong dose of human nutrition," states Will Marre, CEO of Realeadership Alliance and author of Save the World and Still Be Home For Dinner (Capital Books). Marre has included Clifbar among such companies as FedEx and Ben and Jerry's in a special blog series entitled Giving is Winning in which Marre is bringing attention to companies that give big.

According to Marre, giving and winning go together. "The companies on the list are making industry leading profits and growing at a healthy clip," he contends. "When giving becomes an essential part of your culture, employees are inspired to create more value and consumers choose you."

Marre's list of Giving is Winning companies comes from research he is conducting with Clemson University and the University of California San Diego called 21 Companies for the 21st Century (http://www.willmarre.com/wm/21-companies-leadership-research/). The research is examining what successful companies are doing in today's challenging environment that average companies are not and has led him to develop an engaging leadership development series, "Apple to Zappos."

Clifbar, contends Marre, is a great example of how giving at the core of business can lead to success. While Clifbar is passionately dedicated to making the best energy bar on the market with organic ingredients (since 2003 they've purchased nearly 100 million pounds of organic food), free of transfats, hydrogenated oils, and high fructose corn syrup, they seem to be just as dedicated to their values. Their five aspirations are sustaining our planet, sustaining our community, sustaining our people, sustaining our business, and sustaining our brands. This strategy has also led Clifbar to experience phenomenal growth with revenue in 2009 exceeding $235 million.

Visit http://www.willmarre.com/blog to follow Marre's Winning is Giving blog and get a special series based on his research findings, "Apple to Zappos: What Today's Successful Leaders Are Doing That the Rest of Us Aren't."

About Will Marre:

Will Marre is CEO of Realeadership Alliance and founder of Thought Rocket, a new online leadership development platform providing up-to-the-minute leadership research on what successful organizations are doing to thrive in the 21st century. Will Marre is also the cofounder of the Covey Leadership Center where he brought the Seven Habits of Highly Effective People to millions of executives and managers worldwide. He also heads the advisory board of the Human Performance Institute (a Johnson & Johnson company) and is an Emmy award-winning writer of a public television learning documentary. For more information please visit http://www.willmarre.com.