SAN DIEGO, CA, December 15, 2010 (Press-News.org) Frontline Direct, a leading online marketing company that specializes in database management and customer acquisition solutions, today announced it has made a strategic acquisition of Objective Loyalty, a leading data management and direct marketing solutions provider.
Together with Frontline Direct's massive network reach, Objective Loyalty's proprietary data management technology, email products, and statistical tools will all be integrated into Frontline Direct to help continue its growth and provide leading online marketing solutions for advertisers and agencies. Frontline Direct currently manages over 100 million unique consumer profiles in the US, Canada, Australia and the UK.
"With Objective Loyalty's proven expertise in reaching consumers exactly where and when they are most responsive, the acquisition will help Frontline Direct arm agencies and advertisers with the technology necessary to compete better in today's evolving media landscape," says Kim Reed Perell, Frontline Direct's chief executive officer.
Duncan Haberly, chief executive officer of Objective Loyalty, adds: "Frontline Direct is technologically and strategically a natural acquirer for Objective Loyalty. We couldn't be more excited."
About Frontline Direct
Frontline Direct, founded in 2003, is a leading online marketing company that specializes in database management and customer acquisition solutions. In February of 2008, Frontline Direct was acquired by Adconion Media Group, (www.adconion.com), the largest independent global audience and content network, reaching nearly 350 million unique users - or one-third of the total global Internet population - every month. Dedicated to true partnerships with agencies and marketers, Adconion arms agencies with customized technology and products designed in-house while delivering massive global reach across multiple platforms through a single network, and is an international leader in evolving the ad network model to create, distribute and monetize video content. Adconion has 16 offices in 7 countries around the world, sits on the board of the Interactive Advertising Bureau (IAB) and is a founding member of IASH Europe. For more information, visit: http://www.adconion.com.
About Objective Loyalty
Objective Loyalty, founded in 2006, is a leading data management and direct marketing solutions provider. Objective Loyalty has longstanding relationships with leading interactive agencies and advertisers, particularly in the online education, financial services, and home services verticals in the U.S., U.K., Canada, and Australia.
For media inquiries, please contact:
SoYun Kim
Adconion Media Group
soyun.kim@adconion.com
310-383-8936
Jessica Gaynor
Objective Loyalty
530-228-2074
jessica@objectiveloyalty.com
Frontline Direct Expands with Acquisition of Objective Loyalty
Frontline Direct, a leading online marketing company that specializes in database management and customer acquisition solutions announces the acquisition of Objective Loyalty, a leading data management and direct marketing solutions provider.
2010-12-15
[Attachments] See images for this press release:
ELSE PRESS RELEASES FROM THIS DATE:
Bodegas PROTOS - This Holiday Season Delight Your Guests with a Fine Wine
2010-12-15
Christmas is coming, and along with it, celebrations with friends and family. It is time once again to pull out all of those favorite traditional recipes. And what better way to accompany them but with a fine Ribera del Duero wine from PROTOS?
To determine which wine is most appropriate to complement your holiday meal, it is important to keep in mind the type of food it will accompany, the temperature it will be served at and the glasses that will be used to enjoy it. These three elements must be carefully orchestrated in order to savor a fine red wine, rose or white ...
Skin Care Practice in Edmonton Announces Availability of LATISSE
2010-12-15
Canadians have eagerly watched and waited for their chance to try LATISSE; and finally they can. LATISSE is now available in Canada, and it's at available at CosMedics (www.cosmedics.ca) from Dr. Ashwani Singh, a physician performing dermatology and cosmetic skincare in Edmonton. He reveals that his patients are very excited to grow their own longer, thicker, and darker eyelashes.
"In the U.S., LATISSE has experienced a surge of popularity," says Dr. Singh. "American patients and medical professionals alike are enamored with this treatment. Finally it's our turn to give ...
Asbestos and Mesothelioma Resource Website AsbestosHelpDesk.org Celebrates Official Launch
2010-12-15
Today the creators of AsbestosHelpDesk.org have announced the launch of their online asbestos and Mesothelioma resource center which will provide internet users with access to information on asbestos and its many health effects. Asbestos Help Desk was created to assist victims of Mesothelioma in finding quality medical, legal and emotional support for coping with the asbestos related disease.
By clicking the site's "Take Action" button, victims of asbestos related diseases can become forum members and share their stories and encouragement with others. Additionally, AsbestosHelpDesk.org's ...
Marketing Expert Pamela Landau Establishes CIRCE Consulting, Inc.
2010-12-15
Pamela Landau, formerly of Bose Corporation and Hollister Incorporated, has formed a unique marketing and branding consultancy, CIRCE Consulting, Inc. Based in Chicago, CIRCE Consulting provides marketing services for growing companies that want to grow their business through brand development, on and off-line marketing strategy, consumer insights, marketing communications, direct to consumer strategies, and new business development.
According to founder and president Pamela Landau, "In today's environment, more than ever, successful companies need strategies to get ...
Ravenwolf Publishing Partners with Google eBooks to Offer "The Dancing Valkyrie," The Vampire Valkyrie" and "Adirondack Hikes in Hamilton County" as eBooks.
2010-12-15
Ravenwolf Publishing now has three of its books: The Dancing Valkyrie (ISBN#9781440432194), The Vampire Valkyrie (ISBN#9781452877792), and the second and newly revised edition of Adirondack Hikes in Hamilton County (ISBN # 1411675142) available from Google eBooks and ABA member stores with IndieCommerce websites.
"The Dancing Valkyrie" begins and ends in the Adirondacks of northern New York. It is the story of a young woman who is an erotic dancer at a topless club in Schenectady, NY, who becomes a vampire while on a hike in the wilds of the Adirondacks. The novel follows ...
Jazz and Gospel Diva, Gabrielle Goodman Performs with Keith Lockhart and the Boston Pops for Holiday Pops Concerts
2010-12-15
Gabrielle Goodman rings in the holiday season with Keith Lockhart and the Boston Pops for Holiday Pops Concerts
Jazz and Gospel diva, Gabrielle Goodman performs with Keith Lockhart on the Boston Pops for a 10 show run of the 2010 Holiday Pops performances from December 10th to December 22nd. The soulful diva will be singing some of your favorite Christmas songs like "Do You Hear What I Hear", "Children Go Where I Send Thee" and more. She will also perform a tribute to the US troops with "I'll Be Home For Christmas" and "Bring Them Home".
Gabrielle Goodman, a protege ...
Rhinocarhire.com Launches Car Hire Statistics
2010-12-15
Rhinocarhire.com have launched a car hire statistics mini site to aid customers in booking car rental. With over 100 of the most popular car hire destinations covered including car hire Malaga, customers can see data from as far back as the summer of 2008. The data includes average rental values, average daily rates and rental car type. The data will help customers assess value and will offer an open book approach to car hire prices.
Average car hire daily rates throughout the year will be displayed on each of the top 100 destination pages to show customers at a glance ...
LateRooms.com - See Greg Davies Perform in Norfolk
2010-12-15
People visiting Norfolk hotels in January will have a chance to see Greg Davies, one of the British comedy scene's rising stars.
The 6ft 8in funnyman is perhaps best known as Mr Gilbert, the malevolent head of sixth form in Channel 4's hit series The Inbetweeners.
However, Davies is also a member of acclaimed sketch troupe We Are Klang and his regular panel show appearances have helped to build his reputation as a solo performer in recent months.
Comedy fans can experience the former drama teacher's unique take on the world at the Norwich Playhouse on Friday January ...
LateRooms.com - Get Active with Berlin's New Year Run
2010-12-15
Holidaymakers looking to blow away the cobwebs after a night of excess may like to join Berlin's New Year Run on January 1st 2011.
While some revellers may shudder at the thought of a four-kilometre jog around the city at 12:00 local time on New Year's Day, the event has became a popular annual fixture in the German capital.
Furthermore, the run is entirely free to enter and any donations are used to raise money for charitable organisations such as Unicef.
It is also open to people of all ages and abilities, which means you do not have to be a seasoned athlete ...
DirectRooms.com - Celebrate Chinese New Year in the Cameron Highlands
2010-12-15
Famed for its intense natural beauty, the Cameron Highlands has long been a popular destination with those who enjoy outdoor pursuits and this is an excellent place to witness the magic of Chinese New Year 2011.
The Chinese New Year celebrations actually last for some 15 days, and this is a good time to see the people of the Chinese community at their best. Plum blossom stalks and mandarin oranges are used to decorate homes during this period for good luck and friends and family get together to celebrate with elaborate feasts.
It is not unusual for foreigners to be ...
LAST 30 PRESS RELEASES:
Scientists unlock secrets behind flowering of the king of fruits
Texas A&M researchers illuminate the mysteries of icy ocean worlds
Prosthetic material could help reduce infections from intravenous catheters
Can the heart heal itself? New study says it can
Microscopic discovery in cancer cells could have a big impact
Rice researchers take ‘significant leap forward’ with quantum simulation of molecular electron transfer
Breakthrough new material brings affordable, sustainable future within grasp
How everyday activities inside your home can generate energy
Inequality weakens local governance and public satisfaction, study finds
Uncovering key molecular factors behind malaria’s deadliest strain
UC Davis researchers help decode the cause of aggressive breast cancer in women of color
Researchers discovered replication hubs for human norovirus
SNU researchers develop the world’s most sensitive flexible strain sensor
Tiny, wireless antennas use light to monitor cellular communication
Neutrality has played a pivotal, but under-examined, role in international relations, new research shows
Study reveals right whales live 130 years — or more
Researchers reveal how human eyelashes promote water drainage
Pollinators most vulnerable to rising global temperatures are flies, study shows
DFG to fund eight new research units
Modern AI systems have achieved Turing's vision, but not exactly how he hoped
Quantum walk computing unlocks new potential in quantum science and technology
Construction materials and household items are a part of a long-term carbon sink called the “technosphere”
First demonstration of quantum teleportation over busy Internet cables
Disparities and gaps in breast cancer screening for women ages 40 to 49
US tobacco 21 policies and potential mortality reductions by state
AI-driven approach reveals hidden hazards of chemical mixtures in rivers
Older age linked to increased complications after breast reconstruction
ESA and NASA satellites deliver first joint picture of Greenland Ice Sheet melting
Early detection model for pancreatic necrosis improves patient outcomes
Poor vascular health accelerates brain ageing
[Press-News.org] Frontline Direct Expands with Acquisition of Objective LoyaltyFrontline Direct, a leading online marketing company that specializes in database management and customer acquisition solutions announces the acquisition of Objective Loyalty, a leading data management and direct marketing solutions provider.