Peacocks impresses fashion media in run up to Kate dress launch

GLASGOW, SCOTLAND, December 16, 2010

In the run up to the launch of Peacocks much anticipated Kate dress, the value fashion chain sees great coverage in a host of titles including Drapers and the Belfast Telegraph. Pearl Lowe's Christmas 2010 collection for Peacocks continues to lead coverage in the weeklies, as strong fashion coverage starts to come through in key style titles.

The Kate Middleton inspired dress is set for success, as anticipated by Drapers, which feature the Peacocks dress in its pages. The Scottish Daily Record shares the enthusiasm, with a mention of Peacocks Kate dress and also information on its launch date which is fast approaching.

In the Evening Express, Peacocks long sleeved fitted check shirt makes its mark, pictured in the Celeb Chic section on how to build a look inspired by X Factor winner Matt Cardle. Peacocks accessories continue to sparkle in the press, with Top Of The Pops magazine tipping on how to glam up any outfit using bangle stacks, with Peacocks bangles in the picture. Elsewhere in the magazine, the look to build is inspired by Una from The Saturdays - Peacocks metallic studded pumps fitting the bill for this stylish look. The Pearl Lowe honey dress is chosen by a Top Of The Pops Magazine reader as a piece to save up for, showing that the collection has real style appeal.

Mizz magazine's feature on little black dresses demonstrates that they can be worn in the day or evening. Peacocks mittens are suggested as the perfect accessory for the day look and Peacocks pink corsage adds the perfect touch to the evening look.

For more information, please visit http://www.peacocks.co.uk/