Oxygen Concentrator Store Launches Redesigned Website to Improve Functionality and Ease of Use for Customers

DENVER, CO, December 16, 2010 (Press-News.org) Oxygen Concentrator Store, the retail store for American Medical Sales and Repair, is a premier name in the world of home and portable oxygen therapy systems. The Oxygen Concentrator Store recently engaged Orange Collar Media to redesign and upgrade the functionality of its website (www.oxygenconcentratorstore.com) in order to improve customers' experience.

Oxygen Concentrator Store provides exceptional sales and service on oxygen concentrator systems and accessories in the United States. Based in the Denver Metro area and accompanied by a retail location, Oxygen Concentrator Store offers free shipping in the US, as well as offering affordable shipping options to international customers. For years, the Oxygen Concentrator Store has offered the highest quality brands of home and portable oxygen concentrators accompanied by competitive pricing, service, and warranties.

The website for Oxygen Concentrator Store was originally created and has continually been maintained using the Magento platform; however, Orange Collar Media's redevelopment of the website now utilizes Magento functionalities not previously available. According to Orange Collar Media's Project Manager, Robyn Hansen, "The Magento functions of this website are different than most other websites because the goal for this company is for customers to call and speak to a customer service agent, rather than placing an order online. The focus of the Oxygen Concentrator Store is for customers to have all the information and expert advice to select the right product." Most important among the new functions of the website is the ability for the customer to chat directly with an agent online without having to leave the website or pick up the phone.

Oxygen Concentrator Store's redesigned website was launched earlier this week and boasts a cleaner design with greatly increased ease of navigation for customers. Additionally, the site has clearer contact areas and improved general performance. From a functionality perspective, Orange Collar Media has also integrated powerful search engine optimization (SEO) techniques into the website in order to improve the site's rankings on popular search engines such as Google, Bing, and Yahoo.

Founded by Gordon and Brenda Wesener over 10 years ago, American Medical Sales and Repair originally began as a company that focused on oxygen service repairs. Soon after, AMSR began to build their sales operation. In 2009, Gordon and Brenda partnered with Crescendo Capital Partners and is now one of the largest web-based providers of oxygen concentrators. With more than 20 years experience in the industry, Wesener and AMSR provide the highest quality service available. The mission of the Oxygen Concentrator Store is to help the customer get the best product for the best value when renting or buying an oxygen concentrator, as well as by providing the best on-going customer care, including start-up help, assistance with any repairs (in or out of warranty), optional service reminders, and buy-back and trade-up options. The Oxygen Concentrator Store's retail location can is located at 12742 E. Caley Ave., Suite 2C in Centennial, CO 80111.

For all things oxygen concentrator, visit http://www.oxygenconcentratorstore.com or call toll free 1-877-774-9271.

Orange Collar Media is a Denver based firm with over 30 years of programming and web design experience. Created with the goal of designing the best and most affordable websites for people who are looking to expand their business into the digital realm, Orange Collar Media is a full-service interactive agency with a history of success crafting award-winning digital solutions. Founded in 2010, Orange Collar Media has quickly grown into a top marketing firm, especially in the areas of web design and development and search engine optimization. Orange Collar Media formed their business model on two main tenets: completing projects on time with excellence and exceeding the client's expectations. Orange Collar Media promises to deliver a unique marketing plan for each business that provides exactly the forms of marketing the company needs and nothing it doesn't. For more information, visit http://www.orangecollarmedia.com or call toll free 1-866-262-1517.