Newman's Own Redefines Corporate Responsibility Says Will Marre

ENCINITAS, CA, December 16, 2010 (Press-News.org) Newman's Own defines success when it comes to combining business with a social cause, according to Will Marre, acclaimed leadership speaker and expert and CEO of Realeadership Alliance. Newman's Own unique hybrid business strategy makes them top on the list of Marre's Giving is Winning companies (see http://www.youtube.com/watch?v=I-Okvx-I8JY).

Marre's list of Giving is Winning companies stems from his extensive research, 21 Companies for the 21st Century (http://www.willmarre.com/wm/21-companies-leadership-research/), being conducted with Clemson University and the University of California San Diego on what successful companies are doing in today's challenging environment that average companies are not. Through data research, executive interviews and in-the-trenches client projects with many of today's thriving companies, Marre hopes to inspire other companies to incorporate giving into their primary business strategy.

While Newman's Own is a great example of what giving can do for business strategy, what sets Newman's Own apart from other companies is that 100 percent of profits are donated to charities, most notably Paul Newman's beloved Hole in the Wall Camps that provide children in need with unique camp experiences free of charge. Most remarkably, since 1982, over $300 million has been given to thousands of charities.

Marre states of Newman's Own success, ""The business equation is a little different when human passion is the primary driver of the enterprise."

James Austin, chairman of Fairfield University's School of Business Initiative on Social Enterprise said, "Newman's Own reveals the synergistic relationship between the social purpose and the commercial operations."

For more information on Marre's Giving is Winning blog, visit http://www.willmarre.com/blog. You can also download a free series based on his research findings, "Apple to Zappos: What Today's Successful Leaders Are Doing That the Rest of Us Aren't," at http://www.willmarre.com/wm/21-companies-leadership-research/.

About Will Marre:

Will Marre is CEO of Realeadership Alliance and founder of Thought Rocket, a new online leadership development platform providing up-to-the-minute leadership research on what successful organizations are doing to thrive in the 21st century. Will Marre is also the cofounder of the Covey Leadership Center where he brought the Seven Habits of Highly Effective People to millions of executives and managers worldwide. He also heads the advisory board of the Human Performance Institute (a Johnson & Johnson company) and is an Emmy award-winning writer of a public television learning documentary. For more information please visit http://www.willmare.com.