Content Strategy eBook Published by BIGWORDS Content Development to Address Growing Popularity of Content Marketing

JEFFERSON, MA, December 22, 2010

A free content strategy e-book is now available to help companies and organizations create better content for their websites and other outreach programs.

Written by marketing communications consultant and freelance writer Jim Schakenbach, principal of BIGWORDS Content Development, the how-to guide, entitled "Content Strategy: Six Steps to Better Content," is designed to help business professionals create better, more valuable content by developing a strategy that enables them to align their business or organizational goals with the needs of their target markets. The six-step process outlines a methodology for auditing and assessing existing content, aligning internal and external goals, and creating and maintaining new content.

"More and more companies are realizing the need to develop a content strategy, enabling them to build their brand identities and competitive advantage while creating value and establishing themselves as experts in their fields," says Schakenbach. "Content marketing is playing an increasing role in how firms present themselves to potential customers. Providing useful, useable, up-to-date content is what's driving their marketing efforts as they seek more cost-efficient and valuable ways to engage with their prospects outside of traditional advertising and PR channels."

The easy-to-read content strategy guide breaks down content development into six steps and includes a number of helpful graphics highlighting key points. The free e-book is available for download at http://www.bigwordscontent.com.

BIGWORDS Content Development is a business-to-business (B2B) and technology freelance writing service providing content for websites, news releases, e-books, white papers, feature articles, audio/video presentations and other marketing communications tools. In addition to the free "Content Strategy: Six Steps to Better Content" e-book, BIGWORDS also provides a number of free how-to marketing communications articles to help business professionals write better, get the most out of their marketing efforts, gain press coverage, and build valuable brand identity.

BIGWORDS Content Development is a freelance writing service and marketing communications consultancy specializing in technology and B2B accounts, providing web content, press releases, case studies, application stories, feature articles, sales literature, and advertising copywriting services.