LONDON, ENGLAND, December 24, 2010 (Press-News.org) Nomensa, a leading usability agency, conducted a recent study that assessed the best online UK retailers. Their results, based on various site-specific criteria, revealed New Look to be the highest scoring website, offering the best shopping basket experience.
The high street fashion chain, who sell a wide variety of products from must have women's shoes to figure loving black jeans, have invested a lot of time and effort into providing the most efficient checkout service possible in recent times and such awards are certainly testament to what the brand is looking to achieve.
The evaluation was informed on three basic key factors: for each site that Nomensa assessed, the checkout process was tested for efficiency, quality of the user experience (UX design) and how emotionally engaged the customer was with the site.
Surveys from a 2009 PayPal US customer online purchasing study, found that within a three week period, 22% of US customers had discarded their order at the point of checkout because they didn't feel reassuringly guided. Further to this, 21% had left their purchase because they were uncertain of the credibility of credit card data security. With an average basket value of $109 USD, abandoning a purchase because the checkout design does not reassure or reveal itself accurately and helpfully had an impact on a significant loss in profit.
New Look, scored highly across all three of the key factors, hitting a total of 77 out of a maximum of 90. New Look hit targets for efficiency and UX design, and also appeared to have developed a strong emotional engagement with their online customers.
New Look's reassuring information: their evident security logos, clear contact details and accessible information about delivery charges and returns, was highly visible on every page towards and through the checkout process, without getting in the way of a well functioning and easy-to-use purchase.
About New Look
New Look are award winning fashion retailers, and offer a wide choice of clothing to suit all tastes. From jackets to handbags, maternity tops to jumpsuits, men's shoes to kidswear, New Look offer glamorous clothing perfect for any occasion at affordable prices.
Website: http://www.newlook.com
New Look Checkout Service Voted Top by Nomensa
Recent study of the best e-commerce checkout services puts New Look at the top.
2010-12-24
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[Press-News.org] New Look Checkout Service Voted Top by NomensaRecent study of the best e-commerce checkout services puts New Look at the top.