CarBuzz App Now In Every Sony Ericsson Xperia Smartphone

COLUMBIA, MD, December 24, 2010

CarBuzz, the free, car news app, is now part of the apps preinstalled on Sony Ericsson Xperia devices in the United Arab Emirates and Kingdom of Saudi Arabia. The smartphones join a growing network of providers choosing the app for their users as part of the standard list of apps already available to customers when buying any of the Sony Ericsson Xperia smartphone line. Besides CarBuzz Xperia phones offer a large selection of tools, apps, and features; these include, 3G and Wi-Fi internet connectivity, Google Maps, Wisepilot navigation, and a 3.2 megapixel camera and video recorder, among others.

"Selecting CarBuzz as a preloaded app for users, by the manufacturer is a huge honor for us," remarked Sasha Larson, the creative spirit behind CarBuzz. "It signifies that CarBuzz is recognized as a service provider, adding value to customers with all the information you could want about cars. Rather than a niche application, any person using the app will find useful information, whether they are looking for details about a car they want to buy, or love motoring and want to know more about their favorite car manufacturer."

CarBuzz users appreciate the clean, sharp interface, easy navigation throughout the app, and the simple, streamlined menu, presenting articles organized by publication date, or topic. Another feature of the app is that readers are able to add comments at the bottom of pages, if they choose to. Including the CarBuzz app for users in the UAE and KSA is part of Sony Ericsson's emphasis on combining communication with entertainment.

"Sony Ericsson's vision is to be the communication entertainment brand," explained Ruediger Odenbach, General Manager, Sony Ericsson, Middle East. "We are focusing strongly on the smartphone market and specifically on creating the most entertaining smartphones. We are delighted to be able to bring the full experience of our Xperia smartphones to new consumers by delivering a fully featured device at a more accessible price position."

Introduced by Cars & People in 2010, CarBuzz is an application supplying unbiased information via smartphones for over 50 different car manufacturers and brands available to consumers. Specifically designed and configured for use on the iPhone, iPod Touch, and Android based cellular telephones; CarBuzz brings current and up to date information on cars. The large amount of in-depth data means over 200,000 unique and individual downloads per month, making CarBuzz the most popular car-related application. An iPad application is under development.

For more information:
Alex Shapiro
CarBuzz Marketing Director
alex@carbuzz.com
(443) 393-6599