PRESS-NEWS.org - Press Release Distribution
PRESS RELEASES DISTRIBUTION

Switch Raises $16,382 for Charity, Generates New Business, 31 New Business Leads through Online Holiday Promotion

The "12 Days of Switchmas" holiday promotion may have ended on Dec. 17, but for experiential marketing agency Switch, the work has just begun. The unique cause-marketing campaign raised $16,382 for charity and garnered several new business leads.

2011-01-02
ST. LOUIS, MO, January 02, 2011 (Press-News.org) The "12 Days of Switchmas" holiday promotion may have ended on Dec. 17, but for experiential marketing agency Switch - Liberate Your Brand, the work has just begun. The unique cause-marketing campaign raised $16,382 for Independence Center of St. Louis, garnered two new pieces of business and 31 new business leads for Switch, and introduced the agency to more than 4,000 people across the United States and throughout 75 countries.

Switch used email marketing and digital and social media as the primary forms of communication for the promotion. The "12 days of Switchmas" promotional approach encouraged repeat traffic to the promotion's website to check on daily "free" grab items, bid on auction items and provide an outlet for visitors to give personally to Independence Center (www.independencecenter.org) to help adults in the St. Louis metropolitan area with serious and persistent mental illnesses, to live and work in the community independently and with dignity.

"The '12 Days of Switchmas' promotion was extremely successful for us in terms of generating awareness and new business for the agency, plus we helped a worthy cause and unloaded 120 'office heirlooms' we otherwise would have been moving to our new offices," said Switch CEO Mike O'Neill. "We look forward to working on the Switchmas-generated business in 2011 and possibly cultivating a few more as a result of the campaign."

Starting on Dec. 2 and each business day during the "12 Days of Switchmas," 10 items were available for visitors on the promotion's website (www.12daysofswitchmas.com) to grab free of charge on a first come, first served basis. The site generated more than 7,800 visitors (4,085 unique visitors) with all items being "grabbed" each day in two minutes or less. The items were shipped free of charge by Switch to the lucky recipients.

Auction items, which included goods, expertise and an estimated $150,000 worth of Switch services, were available for bid for the duration of the 12-day promotion with 100 percent of the proceeds going to St. Louis' Independence Center.

The promotion's auction winners included Elsevier - Health Sciences Division which won the Switch Creative Lollapalooza strategic development package valued at $50,000, and St. Andrews Charitable Foundation of St. Louis which was the high bidder on two creative packages - a live event concept and theme development and a full-field marketing plan which includes engagement strategies, sampling tactics and operational insights. Both packages are valued at $15,000 each.

Mike Keller, Executive Director of Independence Center, said the agency plans to use Switch's generous donation to assist mentally ill adults who are in crisis and in between funding sources.

"It was a wonderful experience and we were bowled over by the amount of money raised by Switch," Keller said. "Our clubhouse program offers a lifelong membership for adults with mental illnesses. If they are doing well and don't need our services, that is great, but knowing that their mental illnesses may come back and put them in a crisis situation, we can provide that support until they can successfully get back into another funding source. We can only be a touchstone in these peoples' lives through the generosity and support from folks like Switch."

About Switch
Switch liberates brands from the confines of traditional media by engaging audiences to explore and learn through sensory experiences. Headquartered in St. Louis, MO, Switch creates and produces experiential marketing programs for clients worldwide; specializing in live events, field marketing, sponsorship activation, digital media, exhibits and environments.
For more information, visit http://www.liberateyourbrand.us.

Jennifer Beidle Communications, LLC specializes in business to business public relations. For addtional information, please contact us at 314-607-9459.


ELSE PRESS RELEASES FROM THIS DATE:

Profiles Television (TV) Show with Terry Bradshaw to feature Software Innovations to Improve Efficiencies

2011-01-02
United States Media Television, Inc. is proud to announce the launch of a new series, Software Innovations to Improve Efficiencies, as part of its television program, Profiles with Terry Bradshaw. Escalating costs can drastically affect the way in which a company operates, negatively impacting its bottom line. In today's economic climate, America's businesses are doing all that they can to survive. With the latest in software innovations, America's businesses are able to cut costs and improve their bottom line. As a result, they are empowered to better compete in the ...

Smart Marketing Concepts is Now "SMC" -- Introduces New Logo

2011-01-02
Smart Marketing Concepts has launched a new identity by introducing a new corporate logo in tandem with the start of the new year and referring itself as "SMC". The company says the updated version of its service mark better reflects the company's focus on helping customers by following best practices of successful companies. "Our new logo better communicates what SMC stands for," said CEO Mayra Harley. "It emphasizes our mindset on business best practices and objective to drive innovation and improve efficiency." The company believes that businesses need to be smart ...

Fine Art Painter Bruce Wood Wins Award In Exhibition At The Franklin Art Association

2011-01-02
Contemporary impressionist painter Bruce Wood is a new Member of the The Franklin Art Association in Franklin, Massachusetts. His acrylic paintings "My New Home" and "Waiting For Attention" were included in the Association's Fall 2010 Members' Exhibition . The show, titled "New Images," was held at Restaurant 3 on Route 140 in Franklin, MA on November 6th. "Waiting For Attention" was awarded Second Place in the Mixed Media category. Bruce Wood is a Boston native who moved to Chicago in the 1970's to study at the School of the Art Institute of Chicago, where he received ...

Its Time To Cash In And Save Money At The New Years Day Sales At Sound And Vision Bolton And Leeds Uk On 3D LED,LCD,Plasma TVs,Home Cinema and Electricals

2011-01-02
To bring in the New Year Sound and Vision will be holding a New Years day Sale in both their television shops in Bolton and in Leeds, and online at http://www.soundandvision.co.uk. New Years Day at Sound and Vision is expected to be massive as customers from all over the country descend on the stores and shop online to make the most of the price reductions. During the New Years Day Sale, customers of Sound and Vision are expected to discover massive price reductions on the latest products from the industry's biggest manufacturers. Some of the leading electrical ...

Battersea Power Station project approved by Boris Johnson

2011-01-02
London mayor Boris Johnson has approved plans for the redevelopment of Battersea Power Station which will create 16,000 new homes. Battersea Power Station, a grade two listed building, is located on the south bank of the river Thames, in Battersea South London. Although decommissioned in 1983, the coal-fired power station has become one of the world's best known landmarks due to its iconic four-chimney layout. It was featured in The Beatles 1965 movie Help! and on the cover art for Pink Floyd's 1977 album, Animals. Since the closure of Battersea Power Station the ...

Anastasia Releases Her 2011 Calendar

2011-01-02
The 2011 Anastasia Calendar, now in its 2nd edition, was published for download today on AnastasiaDate.com. The much-awaited release follows a successful 2009 launch of Anastasia's premiere edition and features several updates. Each of the 365 ladies' images that fill the months of 2011 can be downloaded onto the user's computer screen as a desktop background and may be set up to change every day. Each Lady's profile is also accessible from the Calendar, which is filled with important dates in Russian, CIS and world culture and history. Capturing the pure delight ...

The Real World Leader's Institute Takes New Year's Resolutions And Turns Them Into Think BIG Innovations

2011-01-02
Nashua New Hampshire—Debora McLaughlin, Executive Coach and Leadership Consultant is kicking off 2011 with three Think BIG Innovation Day events. Think BIG Innovation Days are designed to challenge participants to think bigger and go beyond their typical New Year's resolution. The Think BIG Innovation Days are high energy, collaborative, creative goal setting and planning days that take your typical goal plan and stretch it beyond its limits. Debora McLaughlin, CEO of Nashua based Open Door Coaching and co-founder of the Real World Leader's Institute notes "the New ...

Sleep Train Asks Community to Help Give Foster Kids Sweet Dreams

2011-01-02
Bumps in the night, spooky shadows and eerie sounds can make falling asleep hard enough for children, but for foster kids it can be especially difficult when in a new, unfamiliar environment. Sleep Train (www.sleeptrain.com), an employee-owned company and the number one bedding specialist on the West Coast, is trying to ease a little of that nighttime anxiety with its drive to collect snugly new pajamas for foster children. "Each year after this drive, our foster children are so excited to get their new pajamas they can't wait to rush home, put them on and get ready ...

Reizer's New Book Debunks Chiropractic Debunkers

2011-01-02
A new book titled, "Traditional Chiropractic: A Layperson's Guide to How it Works & Why it's Attacked," (ISBN 978-0-557-98332-2) has been published by bestselling chiropractic author, Dr. John Reizer. According to Reizer, the book details the basics concerning traditional chiropractic theory while also offering readers a clear and concise explanation about how and why the profession has been relentlessly attacked by members of the media and various consumer watch groups. Dr. Reizer writes, "In the eyes of certain organizations, chiropractic and its practitioners represent ...

Rhyme Genie 3 Puts A Spell On Synonyms with Unique Thesaurus

Rhyme Genie 3 Puts A Spell On Synonyms with Unique Thesaurus
2011-01-02
Songwriters who experienced the frustration of being stuck when writing lyrics can now stay creative more easily with Rhyme Genie's latest update. Version 3 of the dynamic rhyming dictionary with over 9 million rhyme references introduces a unique thesaurus with 420,000 entries that matches not only the meaning of words but also the number of syllables. "The syllable matching thesaurus opens up a new world of possibilities by suggesting alternatives for words that do not have inspiring rhymes. A word can be easily replaced without affecting the meaning or the rhythm ...

LAST 30 PRESS RELEASES:

Unlocking the mysteries of the human gut

High-quality nanodiamonds for bioimaging and quantum sensing applications

New clinical practice guideline on the process for diagnosing Alzheimer’s disease or a related form of cognitive impairment or dementia

Evolution of fast-growing fish-eating herring in the Baltic Sea

Cryptographic protocol enables secure data sharing in the floating wind energy sector

Can drinking coffee or tea help prevent head and neck cancer?

Development of a global innovative drug in eye drop form for treating dry age-related macular degeneration

Scientists unlock secrets behind flowering of the king of fruits

Texas A&M researchers illuminate the mysteries of icy ocean worlds

Prosthetic material could help reduce infections from intravenous catheters

Can the heart heal itself? New study says it can

Microscopic discovery in cancer cells could have a big impact

Rice researchers take ‘significant leap forward’ with quantum simulation of molecular electron transfer

Breakthrough new material brings affordable, sustainable future within grasp

How everyday activities inside your home can generate energy

Inequality weakens local governance and public satisfaction, study finds

Uncovering key molecular factors behind malaria’s deadliest strain

UC Davis researchers help decode the cause of aggressive breast cancer in women of color

Researchers discovered replication hubs for human norovirus

SNU researchers develop the world’s most sensitive flexible strain sensor

Tiny, wireless antennas use light to monitor cellular communication

Neutrality has played a pivotal, but under-examined, role in international relations, new research shows

Study reveals right whales live 130 years — or more

Researchers reveal how human eyelashes promote water drainage

Pollinators most vulnerable to rising global temperatures are flies, study shows

DFG to fund eight new research units

Modern AI systems have achieved Turing's vision, but not exactly how he hoped

Quantum walk computing unlocks new potential in quantum science and technology

Construction materials and household items are a part of a long-term carbon sink called the “technosphere”

First demonstration of quantum teleportation over busy Internet cables

[Press-News.org] Switch Raises $16,382 for Charity, Generates New Business, 31 New Business Leads through Online Holiday Promotion
The "12 Days of Switchmas" holiday promotion may have ended on Dec. 17, but for experiential marketing agency Switch, the work has just begun. The unique cause-marketing campaign raised $16,382 for charity and garnered several new business leads.