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INVISTA's CORDURA Brand Classifies Fabric Offerings

Durable Fabric Technologies Now Identifiable by Key Attribute

2011-01-07
WICHITA, KS, January 07, 2011 (Press-News.org) For more than 30 years, INVISTA's CORDURA brand has been recognized worldwide as a fabric of choice for products where durability counts - military uniforms and load carriage, outdoor clothing and equipment, performance workwear, luggage and footwear. Now, INVISTA's CORDURA brand team has classified those fabrics to help customers and consumers alike better understand the attributes and benefits of each technology.

"We wanted to provide our customers with an easy and quick reference to the particular fabric technology they need for their product," said Cindy McNaull, global CORDURA brand and marketing director. "We achieved this by naming each fabric technology with a term that closely describes its dominant attribute. Further, this new classification system will help our audiences better understand the wide versatility of CORDURA brand fabrics."

Below is a summary of the CORDURA fabric technology classifications:

• CORDURA Ballistic fabric provides durable performance for a variety of end-uses, including packs, luggage, workwear and motorcycle apparel. Products made with CORDURA Ballistic fabrics feature enhanced tear and abrasion resistance and long-lasting durability.

• CORDURA Baselayer fabric was originally developed to help today's combat soldiers and tactical and law-enforcement officers endure the physical demands that are placed on them each and every day. With the aid of CORDURA Baselayer fabrics, they're able to take on the types of conditions and climates today's military and tactical officers face globally. CORDURA Baselayer fabrics are also ideal for other rugged end-uses such as outdoor and workwear applications.

• CORDURA Classic fabric - the original CORDURA brand fabric - provides rugged, durable performance for a variety of end-uses, including packs, luggage, footwear and performance apparel. Products made with CORDURA Classic fabrics feature enhanced tear and abrasion resistance as well as long-lasting durability.

• CORDURA Colorlock fabric offers exceptional design and performance for packs, bags, luggage, upholstery and workwear applications. CORDURA Colorlock fabrics provide excellent stain resistance and colorfastness properties as well as long-lasting, durable wear performance compared to piece-dyed fabrics.

• CORDURA HP fabric provides best-in class polyester performance for a variety of end-uses, including packs, bags, luggage, footwear and accessories. CORDURA HP fabrics offer exceptional value and an optimal print medium.

• CORDURA Lite fabric provides lightweight, durable performance in woven and knit fabric construction for a variety of end -uses, including technical packs, day packs, luggage and footwear. CORDURA Lite fabrics offer enhanced tear and abrasion resistance with a wide variety of styling options.

• CORDURA NYCO fabrics offer comfortable durability in military uniforms, workwear and leisure clothing. Based on an intimate blend of cotton and INVISTA's T420 nylon 6.6 fiber, CORDURA NYCO fabrics provide exceptional abrasion resistance, comfort and durability. Clothes made with CORDURA NYCO fabrics are durable, stylish and always ready to work overtime under some of the toughest workplace conditions. Lightweight and strong - it's what tough, stylish clothing has been waiting for.

• CORDURA UltraLite fabrics provide exceptionally light weight yet durable performance with a wide variety of styling options. With weights as low as 1.2oz/yd² (40g/m²), CORDURA UltraLite fabrics are ideal for a variety of end-use applications where optimal strength-to-weight ratio is critical, including technical packs, day packs, stuff sacks, pouches, performance apparel, footwear and accessories.

CORDURA fabric technologies are constructed with qualifying INVISTA yarns that are dyed and finished in accordance with INVISTA's approved fabric standards for the CORDURA brand.

For more information on the new classification of INVISTA's CORDURA brand fabric technologies, please visit CORDURA(R) brand fabric technologies.

About CORDURA brand
INVISTA's CORDURA brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We'll Keep Making Durable Fabrics . Known for its resistance to abrasions, tears and scuffs, CORDURA fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA brand, the word "CORDURA " must be spelled out in all caps, used with an , and followed by the word "brand" or "fabric."

To learn more about INVISTA's CORDURA brand, end-use products, and marketing tools please visit http://www.CORDURA.com.

About INVISTA
INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA's global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE , ANTRON , AVORA , C12 , COMFOREL , COOLMAX , CORDURA , CORFREE , DACRON , DBE , DYTEK , FRESHFX , LYCRA , PERFORMA , POLARGUARD , POLYSHIELD , POLYCLEAR , SOLARMAX , STAINMASTER , SUPPLEX , SUPRIVATM, TACTEL , TACTESSE , TERATE , TERATHANE and THERMOLITE . For more information, visit http://www.INVISTA.com.


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[Press-News.org] INVISTA's CORDURA Brand Classifies Fabric Offerings
Durable Fabric Technologies Now Identifiable by Key Attribute