Sparkroom Named Best Lead Management for Higher Education

TORONTO, ON, January 12, 2011

Sparkroom (www.sparkroom.com), a CUnet company and maker of the most widely deployed software solution for enrollment marketing automation, was named the Best Lead Management solution for Education in the first annual LEADER awards. LeadsCouncil (www.leadscouncil.com), the largest independent industry organization focused on online lead generation, created the awards to recognize best partners in the lead gen industry as selected by their peers, colleagues, clients, and partners.

"We spent several months conducting surveys of lead buyers and lead sellers to determine the LEADER award winners," said Dave Wengel, co-founder, LeadsCouncil. "The Sparkroom Enrollment Marketing Automation platform was the top choice amongst Higher Education executives for lead management services. Companies like Sparkroom are vital to the success of Higher Education admission teams and their third party marketing partners as their technology helps ensure that interested students are contacted in an efficient manner. Congratulations to Sparkroom for being best in their class for this category."

Sparkroom is the most widely-deployed software solution available for enrollment marketing automation. Trusted by top career colleges and universities, the Sparkroom platform integrates all aspects of enrollment marketing in a single web-based platform, providing accurate, real-time campaign performance data 24x7 to allow schools to easily manage, measure, and optimize student inquiries with immediate results.

"We are very honored to be recognized by LeadsCouncil for this award - it's a great way to start the New Year," said Jamie McDonald, president and CEO of Sparkroom. "Knowing that our peers in the education marketing space voted on this award makes this distinction particularly meaningful. We're committed to maintaining our position as the most widely deployed and technologically advanced software platform through continued investments in transparency, compliance, and innovative marketing tools."

Sparkroom, a CUnet company, is the leader in Enrollment Automation Marketing solutions for higher education. With Sparkroom Connect, Discover, Nurture and Benchmark, direct response marketers have the tools and expertise needed to measure, manage, and optimize their spending across every direct response channel. Sparkroom's software, which it hosts and delivers to its customers on demand, enables schools to capture, store, and analyze information generated by student inquiries, while gaining critical business insights into the performance and efficiency of all direct marketing activities. Sparkroom was acquired by CUnet, a subsidiary of Nelnet Inc. (NYSE: NNI) in February, 2010. For more information, visit http://www.sparkroom.com.