PAVA: Bread Bakeries in Novosibirsk Increase Production of Healthy Bread

BARNAUL, RUSSIA, January 12, 2011

The region's largest bakeries "Novosibhleb" and "Pisarevskiy bread" have introduced healthy bread products made from "Zhitnitsa" into its assortment range of products.

Once on the shelves, healthy bread products have immediately found its consumers, which is not surprising. Laboratory tests have proved that "Zhitnitsa" contains a significant amount of B-group vitamins, vitamin E and PP, iron, and a large number of well balanced amino acids that make protein contained in the baked bread digest easily. Protein and vitamin rich flour contains a large amount of dietary fibers that help cleansing the body. By using these fibers we prevent dangerous chronic diseases. Most importantly, consumers report that bread, cakes and cookies made from "Zhitnitsa" are very delicious.

Introduction of "Zhitnitsa" flour into the production is cost-effective for companies as it shows good yield of bread whereas the cost is lower than that of graded flour. Manufacture of bakery and confectionery products from the protein and vitamin rich flour doesn't require any changes to the standard production process at large bakeries and small bakeries alike.

OJSC PAVA is one of the market leaders in Russian wheat grain processing sector. It is among three largest flour milling companies in Russia. For further information please contact us at 0073852631903.