Maryland-Based Shapewear Company Shapeez Announces the Addition of a Molded Soft Cup Bra to Their Line of Back-Smoothing Bras and Shapewear

NEW YORK, NY, January 15, 2011

Maryland-based shapewear company Shapeez, a leader in the intimates industry, is excited to announce that they are adding a molded SOFT CUP bra to their line of back-smoothing bras and shapewear.

The "Soft Cup" Unbelievabra has cups made from an ultra-smooth "Simplex" knit fabric for a smooth, seamless look. This new style bra has amazing support, shaping and minimizing characteristics because it has non-stretch, molded cups and because it is free from all padding, it makes the perfect t-shirt bra for the fuller figure and those women who don't want to add to their breast size. The new "soft cup" will be available in the Ultimate and Shortee styles of their patented UNBELIEVABRA as a great alternative to the traditional foam cup bra.

The Ultimate is a back smoothing bra, camisole and torso slimmer all-in-one. The patented design eliminates visible bra lines, back bulges, even the dreaded "muffin top", while effectively and comfortably providing superior breast support as well as slimming of the waist, tummy and back. The adjustable straps with no back bands or closures make the undergarment practically invisible under clothing. The Shortee bra is essentially a cropped version of the Ultimate and provides great back-smoothing and support without the tummy control. The Shortee bra makes a great alternative to the traditional sports bra! All Shapeez products constructed from comfortable four-way stretch, moisture-wicking Nylon/Lycra that moves with you and doesn't bind.

"We've had such an amazing response to the Unbelievabra because women feel that we've created something that was seriously lacking in the innerwear arena. We developed the soft-cup alternative to our traditional foam cup bra to give our customers more style choices," says Staci Berner, President and CEO of Shapeez.

Deliveries for the soft cup Ultimate and Shortee will begin in the late spring. They will be available in Nude or Black in 26 sizes including:
Small (34 band) C, D, DD, DD, DDD, E
Medium (36 band) C,D,DD,DDD,E, F
Large (38-40 band) C,D,DD,DDD,E, F
XL (40-42 band) B,C,D,DDD,E
1X (44-46 band) B,C,D,DD

Retail pricing is
Ultimate w/Denier Cup: $85 USD
Shortee w/Denier Cup: $75 USD

Available at http://www.shapeez.com & select retailers in the USA and Canada.

Created in 2007 by stay-at-home mom turned entrepreneur, Staci Berner, the Unbelievabra was her answer to a bra/shaper that had all of the features and benefits she both needed and wanted and could not find in the market. The company which is based out of Maryland has three major innerwear products distributed throughout the US and Canada.
For more information on Shapeez, please visit the Company's Website at http://www.shapeez.com