Hype Group Welcomes New Client Relations Director

ST. PETERSBURG, FL, January 16, 2011

St. Petersburg based full-service marketing,
advertising and public relations company, Hype Group, has announced today the hiring of Laura
Frieden as Client Relations Director. In her new role, Frieden will ensure client retention and
satisfaction for the company.

"We are extremely pleased to have Ms. Frieden as a part of our growing company," said
Brooke Gast, President of Hype Group, "I am confident that Laura will be an integral part of our
creative team and add to the continued success and growth of our client base."

Frieden will act as the daily business liaison of the company and will be responsible for
the success, satisfaction, and growth of Hype Group clients.

Prior to taking on her new role, Frieden was an intern at Hype Group. She holds a degree
in Mass Communications from the University of South Florida where she is currently pursuing a
Master's Degree in Strategic Communications Management.

Hype Group offers clients a variety of marketing, advertising and public relations services
including graphic design and branding, web design, SEO, social media marketing, media
planning & buying, TV/radio production, print production, direct mail and e-mail marketing.

About Hype Group
Hype Group is a full-service marketing, advertising and public relations company based in St. Petersburg, Florida, that combines clever ideas and appealing designs to deliver traditional, grassroots and Internet marketing solutions to clients.

Note to Editors
For more information on Hype Group services and/or to schedule an interview please send an e-mail to info@hypegroup.net or call 727.323.2693.

Hype Group is a full-service marketing, advertising and public relations company based in St. Petersburg, Florida, that combines clever ideas and appealing designs to deliver traditional, grassroots and Internet marketing solutions to clients.