User-friendly and Green Packaging Strike Beauty Consumers as Must!

TAICHUNG, TAIWAN, September 03, 2010

Beauty consumers stress user-friendly and green cosmetic packaging design more than ever for the simple lifestyle and awakening of environmental consciousness, now the two vital competitive factors for global cosmetics brands while building their brand development and innovation.

Hottest container-bottle
Following the quality of life, consumers¡¦ requirements for beauty products are on the rise, which makes the competition in cosmetics markets becomes so bitter that the concern of packaging becomes as huge as products¡¦. To keep sales up and be outstanding, cosmetics and personal care sellers devote great efforts to distinctive container of diverse shapes with delicate and splendid decoration. Nevertheless, the tendency toward decoration and accessories of dazzling cosmetic packaging design is fading away. Now, two styling trends are dominating cosmetic packaging markets. ¡§That is green cosmetic container catering to natural organic products and environmental concerns, and, user-friendly cosmetic containers offering consumers ease usage, function and portability. And this leads to the prominent position of plastic container in cosmetic packaging¡¨ said Mr. Chang, the CEO of 35-year-old TYH CONTAINER Enterprise Co., Ltd.

Swimming with this current, TYH is a supernova. Being one of the most eminent OEM/ODM manufacturers in Taiwan, it supplies and processes various clear containers made of PMMA, SAN, AS, ABS, PS, PE, PP and PETG, whose powerful strengths lying in light weight, metallic-like ductility, durability and effective-cost features. With unceasingly upgrading molding and decoration technique, it brings plastic containers into great use in cosmetic packaging. Other than consistent quality, it strenuously keeps ups with the latest beauty trends with a view to assisting its clients as occasion serves. ¡§It¡¦ll always be TYH¡¦s win-win solution,¡¨ said Mr. Chang.
User-friendly cosmetic packaging is always in favor
In cosmetics and skin care segments, the demand for simpler, functional, and portable packaging is climbing. While facing manifold beauty brands and their sub-brands selling salon or SPA products with an established expertise in cosmetics or body care and vise versa, consumers now spend more and more time dealing with these vast choices and changes in supermarkets, drugstores, or department stores, etc. Under the circumstances, consumers would not like another complexity while setting up their daily beauty rituals, which leads to cosmetics containers with the design allowing users easy to use and carry. Catering to such tendency, simple and clean appearance is hence much stressed.
Simplicity
Trouble-free open-and-close function of cosmetic plastic packaging is fundamental to beauty consumers of all ages. Thus any unnecessary decoration or accessories causing difficult closure and opening are avoided as far as possible. ¡§This is what makes the test of plastic container¡¦s closure, strain-stress tensile and pressure so important. People love enjoying their beauty routines from start to finish,¡¨ said Ms. Chang, the trade manager of TYH whose clear plastic containers, such as plastic bottles, undergo extremely strict six-step quality control. Such simplicity not only suits consumers¡¦ convenience, but also accords with the crystalline clean image prevailing in cosmetics currently. In particular, this is a time that men are getting more involved in beauty. One renowned online survey conducted in 2008 by WWD BEAUTY REPORTS revealed that German men have addiction to lotions and generally spend 30 minutes a day having their daily skin care rituals. Thus, neat and pure elements are abundantly put into this field, which is also TYH now keeps doing through the performance of SAN, AS, ABS, PS, PE, PP, PETG. (These plastics can be well molded into versatile cosmetic bottle, jar or pot with exquisite decoration. Among them, Green plastics such as PE, PETG, and PP even make the sales function of cosmetic packaging to the utmost. )

Function
Certainly, effective beauty is attributed to regular beauty rituals with a regular quantity of formulas, which makes distinctive functional dispenser eternal trends. Being pressed, dispensers work as pumps and yield formulas in single-use quantities. This cunning design gives users even quantities in their daily beauty rituals. Ms. Chang expressed that owing to anti-aging efforts in the ascendant, airless bottles and airless dispensers are one of the best sold cosmetic containers in TYH. Indeed, cosmetics and personal care products featuring anti-aging hydration, such as foundation, serum, intense cream, lotion and other viscous formulas, are very sensitive and air-rejected. Airless bottles can greatly block their chances of getting deteriorated and ineffective. Making no exceptions, TYH has its airless bottle examined by severe vacuum testing machine.
Portability
Plastic cosmetic containers tend to be on-the-go in response to the modern lifestyles, light and convenient. TYH indicated that the clients speak highly of its all-in-one plastic container kits of skin care, salon, SPA as well as cosmetics, including makeup containers, eyeshadow container, lip balm containers, plastic lotion bottles, airless bottle, and essential oil bottles and so on. Ms. Chang said, ¡§Inspiringly, this gives us intense motivation to improve our cosmetics containers and make them easier to carry or collect cosmetics.¡¨
TYH has patented the multilayer ¡§EYE shape assembly jar¡¨ whose assembled quantities, surface decoration and logo can be customized in accordance with requirements of wholesale retailers and cosmetics businesses. Utilizing its superior and refined injection molding technique, TYH overcame the difficulty in the coexistence of unique eye shape with perfect closure of each layer. (For the protection of business privacy, details are not available.) Different from ordinary round assembly jars, it presents a sense of dignity, grace, and radiance for the design that cunningly applying round and triangle-like concavities as well as trapezoid and 5-like convexities separately to jar¡¦s bottom, side, mouth and body. It is an unprecedented design which cosmetics companies can utilize for making enchanting cosmetics combination that beauty consumers can carry about with them light and easily, such as eye shadow, powder or cream. ¡§The EYE shape assembly jar is especially in good with our clients in Europe and America. So far, 9 layers are the most we¡¦ve made. In the future, if any client needs more, we¡¦ll make it! Moreover, our ¡ square assembly cosmetic case¡¦ par excellence is on sale as well,¡¨ said Ms. Chang. Recently, TYH has applied for a patent of its new cream pot. ¡§We have full confidence in it. And, hopefully, its refreshing design will be another solution to our customers¡¦ products before long,¡¨ said Mr. Chang.

Asked about its reflection on European BEYOND BEAUTY PARIS held in Paris in September, TYH reviewed its performance and expressed that it¡¦s absolutely ready for ¡§Cosmopr of Asia 2009¡¨ in Hong Kong from 11 to 13 November 2009.
Green Cosmetic Packaging Leading the Way
In Europe alone, over 600 new beauty products highlighting their green container had been on sale from March 2006 to the first quarter of 2008, pointed by Mintel.
Concern over environmentally-friendly issues has never been so deep, contributing to fast growing trends of green cosmetic packaging. This year, Cosmeeting Beyond Beauty Paris, the international exhibition of beauty brands, launched a new award, ¡§Beauty Organic Award,¡¨ suggesting the present natural lifestyles of beauty consumers somehow. ¡§They not only long for natural beauty products featuring organic ingredients, but also look recyclable cosmetic plastic containers to diminish the impact packaging waste brings the globe, such as greenhouse gases and global warming,¡¨ said Ms. Chang.
Triggered by global overwhelming eco-consciousness, cosmetic container made of reclaimable materials has been the target for beauty brands¡¦ green image and identity. The result of a research made by Mintel, a Chicago-based market research company, revealed that the highest rates of environmental beauty purchases are in France and Britain. In 2008, bout 25 percent of French women and 20 percent of British women prefer reclaimable beauty packaging. ¡§True. Eco-friendly cosmetics containers are particularly prevailing among Europe within these five years. And inevitably, it will dominate beauty industries worldwide near at hand,¡¨ said Mr. Chang. Perceiving this green fashion, TYH continuously buckles itself to develop novel recyclable containers of PP, PE, and PETG with green and manifold cosmetic packaging design for its clients who aggressively seek plastic cosmetic containers standing comparison with competitors.

Lately, TYH launches out a series of PETG cream jars whose color, surface decoration and logo can be customized according to requirements of wholesale retailers and cosmetics brands as well. Different from Quartz Series, the jars of three sizes in a series provide the availability of various ozs of formulas. The jar¡¦s body brings out the simple and crystal clean elements to the utmost thanks to PETG which can be easily printed and maintains the same high transparency after anti-UV processing. Furthermore, the cap¡¦s metallic appearance subtly goes with the presently prevailing beauty products featuring high-tech ingredients extracted from organic plants. ¡§Through its material and surface design, the green concepts are in holistic combination with modern natural lifestyles,¡¨ said Mr. Chang.

TYH CONTAINER Enterprise Co.,Ltd.,established in 1984,is one of the Taiwan outstanding professionalOEM/ODM manufacturers either supplying or processing diverse packaging,such as PS cosmetic pots,PMMA/PETG/PP jars and bottles,AS loose powder jars,plastic spatula/caps,etc. Also,we are well versed in packaging decoration including silk screen printing,hot stamping,label sticking,metallization, spray painting,frosting,injection custom color and the like.From design,sample,molding ejection,manufacture,processing to delivery,big or small batches,we insist on providing our customers worldwide with products undergoing strict quality control,competitive prices and thoughtful service.Owing to over-25-year packaging manufacturing experiences,we're confident and love to share our know-how, innovative ideas,marketing strategy and technology with customers to create efficient working relationship,value of products,potential commercial possibilities,and mutual interest.