Janson Group Scores Record Media Coverage for O.C. Nonprofits

IRVINE, CA, January 19, 2011

Janson Group, a full service public relations, marketing and branding firm specializing in the non-profit sector, is reporting notable placement of media coverage for its two nonprofit client organizations in Orange County, Calif., Mercy House Living Centers and Alzheimer's Association, O.C

In the last 45 days, more than a dozen stories have appeared in the key regional media for the organizations, including four front page stories in The Orange County Register, as well as a national feature in last week's Huffington Post for Mercy House titled: "Homelessness In the Middle Class: Stable Families Reduced To Poverty." To view the media placements go to: http://jansonpr.com/?p=2468.

"We are honored to be able to share their incredible stories of good work with the community," said Janson Group Executive Director Kathleen Janson. "Our approach to communication is based on solid strategic planning. We work with nonprofits to help them clarify their brand and objectives, and then determine the most effective strategies to create relationships and maintain a consistent flow of relevant information to facilitate awareness and establish credibility in the community."

Maintaining consistent awareness of the organization throughout the year paves the way for positive consideration for grants and the creation of lucrative corporate and inter-agency partnerships. It also provides for a more reliable stream of contributions, and can ultimately ensure the successful outcomes of annual events and fundraisers.

About Janson Group
Janson Group is a full service firm with deep roots in both the non-profit and for-profit sectors with offices in Orange County, Calif. and Los Angeles. The firm leverages stunning, thought provoking creative with unique, values-based communications and intelligent interactive strategies to create long-term partnerships with clients — and mutually beneficial relationships between clients and other businesses and organizations. Clients and projects revolve around advocacy, fashion, retail, technology, professional services and entertainment. For more information, please go to http://jansongroup.com.