Altimeter Group to Present Customer Engagement Management System Research during American Marketing Association Webinar

Conduit Included in List of Most Effective Tools for Customer Engagement

2011-01-20

SAN MATEO, CA, January 20, 2011 (Press-News.org) The American Marketing Association (AMA) and Conduit , powering apps for its network of over 260,000 web publishers and their 200 million users, announced today that they will host a free webinar on the topic of customer engagement management systems on Tuesday, February 1, 2011, at 1:00 pm ET. Alan Webber, Principal Analyst at Altimeter Group will discuss customer engagement, including some of the most recent trends and how different types of applications and platforms are taking a larger role in customer engagement.

The presentation will cover the definition of customer engagement, what customers are looking for from companies, how technologies and platform can help with engagement, and what companies should consider in selecting a customer engagement management system.

Who: Alan Webber, Principal Analyst, Altimeter Group, author of the blog "Ronin Research"

What: Improving Interaction Outcomes with Customer Engagement Management Systems

When: Tuesday, February 1, 2011, 1:00 PM ET
Where to register: https://cc.readytalk.com/r/341st45ro3vm
Live highlights and post-event discussion will be available on Twitter at @conduit. The hashtag for the event is #engagecustomer. For more information about Conduit, please visit http://www.conduit.com.

About Conduit
Conduit powers apps for over 260,000 web publishers and their 200 million users - the largest network of its kind in the world. The free, award-winning Conduit Platform enables web publishers of all sizes to easily create apps using their own brand and content. Publishers can then distribute their apps both directly and via the Conduit App Marketplace and engage users constantly beyond the boundaries of their website.

The patented Conduit Platform is enabling global brands to market themselves online, including the Major League Baseball, Time Warner Cable, Univision, the Chelsea Football Club, Fox News, iVillage, the National Hockey League, Travelocity, and TechCrunch, as well as hundreds of thousands of small and medium-sized organizations in more than 120 countries. Conduit-powered apps are compatible with all leading operating systems and Internet browsers including Internet Explorer, Firefox, Safari, and Google Chrome. To Conduit Your Site, visit http://www.conduit.com.

Press Contact:
Melissa Myers
Marketing/PR Associate
Direct: +1.650.340.1550 #136
Melissa@conduit.com

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Altimeter Group to Present Customer Engagement Management System Research during American Marketing Association Webinar

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