Niche Retail Launches New Interactive Website Focusing on eCommerce Capabilities

SYLVAN LAKE, MI, January 20, 2011 (Press-News.org) Niche Retail LLC, an industry leader in providing world-class eCommerce solutions, announces the launch of its new website. Through interactive features and a content-rich approach, the new [NicheRetail.com] tells the story of where the company comes from, and where it is taking leading national and international brands.

"The new website showcases the work we do with our partners. It also provides a place to express our "Niche" perspective on retail, eCommerce and technology trends," said Niche Retail President Jeff Grice.

"We have completely revamped our service messaging in order to better demonstrate the value of Niche to potential partners. And we have established a showcase for each of our partners to promote the work we've done for them but also to promote their brand and products."

Truly a niche in the eCommerce industry, Niche Retail not only designs, builds and operates Direct-to-Consumer and Business-to-Business online sales channels for premium brands, but offers a range of services including: Internet Strategy, Direct-to-Consumer & Retail Solutions, Marketing and Merchandising, Channel Support, Customer Care and
Customer Relationship Management, Warehousing and Logistics, and Business Intelligence.

"Niche is distinctive. A key goal of the new site is to demonstrate our unique capabilities to the community we service," said Niche Retail Visionary and Founder Brad Sorock.

Along with learning about the Niche Retail business, visitors of the new NicheRetail.com will get to know the Niche Retail family through interactive [blogs] and the overall experience. With a casual office atmosphere in Sylvan Lake, Michigan, Niche Retail welcomes pets, requires passion and encourages individuality of its approximately 50 employees. Job seekers can visit NicheRetail.com to take the culture fit quiz, view current job opportunities, and submit applications on the spot!

Founded in 2001, Niche Retail currently owns and operates their own retail web stores, and operates the eCommerce websites and distribution for brand manufacturers.

"The fact that we've created over 20 Niche owned and operated online retail stores over the past ten years is significant. Couple this with our focus as an eCommerce service organization that guides and enables international brands to establish their direct to consumer channel is very unique. Our retail stores have become an incubator for innovation and technology," said Niche Retail Innovator and Founder Tyler Smith.

Niche Retail recently partnered with [Magento] - the world's fastest growing eCommerce platform - to further advance its online sales channel capabilities. With the Magento partnership, Niche Retail is able to meet each of their client's unique business needs by completely customizing the appearance and functionality of the brand's retail web stores.
"The Magento eCommerce platform is a significant part of our strategy and we will be constantly updating the Niche site to reflect progress with evolving the Magento platform to exceed the growing needs of eCommerce partners," said Smith.

About Niche Retail
As partners to leading national and international brands, Niche Retail is "everything but the brand" - designing, building and operating Direct-to-Consumer and Business-to-Business online sales channels, which enable the branded manufacturers to focus on product innovation and sales. Niche Retail provides its experience and expertise in eCommerce channel efforts to enhance brand equity, increase sales and improve margin. Niche Retail backs each partnership with warehousing and distribution support and dedicated customer care representatives at its headquarters in Sylvan Lake, Michigan. For more information about Niche Retail, visit [http://nicheretail.com/].