Jane Out of the Box Article Highlights 5 Steps For Getting To Know Customers

HUDSON, FL, January 22, 2011

Women business owners strive to grow their businesses by providing products and services that serve their customers exceptionally well, and they will do this most effectively by following some simple, yet effective, guidelines.

Best of the Janes: Gaining a Deeper Understanding of Your Ideal Customer is the latest article by professional marketing researcher and entrepreneurial expert Michele DeKinder-Smith. In this article, DeKinder-Smith outlines five important guidelines women business owners can use to get to know their customers better - and therefore serve them better.

Best of the Janes: Gaining a Deeper Understanding of Your Ideal Customer highlights several simple techniques for getting to know customers - and for using that knowledge to create and expand products and services.

Best of the Janes: Gaining a Deeper Understanding of Your Ideal Customer highlights:
• The first step in increasing sales and creating customer loyalty (this step comes even before creating products or services!).
• The desired goal an entrepreneur should have when interviewing ideal customers.
• Types of questions to AVOID when interviewing ideal customers.
• What an entrepreneur MUST do after asking questions.
• What to do with customer understanding once the interviews and research are complete.
• Who a business owner should serve with her business - in addition to her customers.

Growing a business and creating customer loyalty are important to every female entrepreneur - and can be quite simple, if women business owners have the right information.

Best of the Janes: Gaining a Deeper Understanding of Your Ideal Customer is available for download at http://bit.ly/gDtpBZ

Michele DeKinder-Smith, is the founder and CEO of Linkage Research, Inc, a marketing research firm with Fortune 500 clients such as Starbucks, Frito Lay, Tropicana, Texas Instruments, Hoover Vacuums and Verizon Wireless. She parlayed this entrepreneurial knowledge and experience into founding Jane Out of the Box, a company that provides
female entrepreneurs like YOU with powerful resources, such as educational blogs, teleclasses, newsletters, and books. Michele was recently named to the National Association of Women Business Owners national board of directors for a two-year term. Buy a copy of her latest book, "See Jane Collaborate," which contains more in-depth information about this article's topic, at http://www.seejanecollaborate.com Take your Jane assessment to determine your own business type at http://www.janeoutofthebox.com