- Press Release Distribution

La Fresh Group Kicks-Off Its First DRTV Campaign

The beauty wipe manufacturer broadens its marketing campaign to television

CHINO, CA, January 26, 2011 ( La Fresh Group (, the pioneer in convenient, on-the-go personal care wipes, announced the launch of its first ever television advertising campaign to promote the introduction of La Fresh Eco-Beauty , the company's new line of premium, natural, biodegradable wipes. The line was first introduced at Cosmoprof Las Vegas and has since gained distribution in key markets around the U.S. as well as in Canada and Central America.

"The new Eco-Beauty line breaks the mold when it comes to high performance beauty," said Jennifer Norman, vice president of marketing for La Fresh Group. "The biodegradable wipes encapsulate all the goodness of highly natural formulas into lightweight, spill-proof forms that can be enjoyed anywhere. Savvy women will tell you life is better spent away from the sink."

National direct response television (DRTV) advertising, robust online presence landing at and enhanced social engagement will support the marketing rollout.

"For the first time, La Fresh is fostering an immediate dialogue with women to engage them in the brand and encourage trial," says Norman. "Given that La Fresh is a young, privately held brand, the DRTV campaign is a major initiative to fuel national awareness and expansion."

The national DRTV and online ads feature the 'gotta see-it-to-believe-it' La Fresh Eco-Beauty Waterproof Makeup Remover and the Oil-Free Face Cleanser. Free gifts with first purchase include a full size package of Instant Body Soother wipes and individual travel packets of all six Eco-Beauty formulas.

The television campaign will run on female targeted cable networks such as E!, Lifetime, Bravo, Oxygen, Style and WE, purchased via traditional offline media buying and Google TV. Online activity includes Adwords, rich media ads and social networking.

Unlike traditional skin care lines, La Fresh upholds the pre-treated wet wipe as its central product form. The La Fresh Eco-Beauty line includes:
• Waterproof Makeup Remover
Instantly dissolves even the most resistant eye and lip makeup while nourishing and conditioning skin. No pulling or tugging to cause irritation. Free of parabens, sulfates, alcohol, petrochemicals, glycols, dyes, PEGs, artificial fragrances and animal byproducts. 100 percent rayon biodegradable wipe material. Available in a 24-count pouch and single packets.

• Oil-Free Face Cleanser, Naturally Scented or Fragrance-Free
Gently cleanses, detoxifies, refreshes and purifies. Effectively removes makeup. For all skin types. Formulated with a luscious blend of aloe, cucumber, papaya, pineapple, marshmallow, jojoba, vitamin C & vitamin E. Free of oil, parabens, sulfates, alcohol, petrochemicals, glycols, dyes, PEGs, artificial fragrances and animal byproducts. 100 percent rayon biodegradable wipe material. Available in fresh yuzu citrus scent or fragrance-free versions. Available in a 30-count pouch and single packets.

• Instant Body Soother
Massage onto temples, shoulders, neck, legs or anywhere you feel fatigued or tense. The luscious blend of olive, sesame, jojoba, vitamin E, grapeseed and peppermint essential oil instantly soothes away stress and fatigue. Feels silky-sheer, not heavy or greasy. Free of parabens, sulfates, alcohol, petrochemicals, glycols, dyes, PEGs, artificial fragrances & animal byproducts. 100 percent rayon biodegradable wipe material. Available in a 24-count pouch and single packets.

• Healthy Hand Sanitizer
Wipes out 99.9 percent of germs with an alcohol-free, triclosan-free formula. Refreshes and moisturizes skin and nails with aloe, glycerin and vitamin E. Free of oil, parabens, sulfates, petrochemicals, glycols, dyes, PEGs, artificial fragrances and animal byproducts. Fresh Satsuma orange citrus scent. 100 percent rayon biodegradable wipe material. Available in a 30-count pouch and single packets.

• Acetone-Free Nail Polish Remover
One pad cleans and conditions all 10 nails with an unbelievably fresh Tuscan blood orange scent. Formulated with a nourishing blend of vitamin E, aloe, glycerin, rosemary and horsetail extracts. Free of acetone, acetate, parabens, glycols, dyes, PEGs, artificial fragrances and animal byproducts. 100 percent cotton biodegradable pad material. Available in single packets.

Based in Chino, California, La Fresh Group was founded in 1997 to offer unique skin care, cosmetics and travel amenity wipes to those who seek quality, simplicity and the freshest experience from their personal care products. Distribution spans the United States and international territories in airport, hotel and specialty stores as well as online. The La Fresh promise is to provide better products with better design at a better value for a better world. For more information, telephone 1-888-5-La-Fresh or visit


Vinitaly to Ring Closing Bell at NASDAQ on January 24 with Top Italian Wine Producers Allegrini & Banfi and The American Cancer Society

Giovanni Mantovani, CEO of Veronafiere, organizers of Vinitaly and the Vinitaly World Tour, will ring the closing bell at The NASDAQ Stock Market on January 24, 2011 together with executives from the American Cancer Society and two of the leading Italian women in wine: Marilisa Allegrini from Allegrini Wines and Cristina Mariani-May, CEO of Banfi Vintners. Mantovani and his general coordinator of Vinitaly International, Stevie Kim, view the ringing of the bell at NASDAQ as a symbol of Vinitaly's commitment to the American market and its impact on Italy's wine economy, ...

Security WeaverTM Releases Self-Service Password Reset Tool for SAP

Security Weaver, a leading provider of enterprise security products and solutions for companies using enterprise applications such as SAP , has just made available for a 90-day free trial, Security Weaver RPTM. This incredibly easy-to-use, automated tool is one of the fastest and most reliable ways to reduce the number of password reset calls to IT or Help Desks. "We've heard from many of our customers that there is a huge need for an automated tool but, currently there isn't a strong solution available for SAP," says Neil McConnell, COO for Security Weaver. "Some IT ...

MEDecision's Interoperability Capabilities Shine Again at 12th Annual IHE Connectathon

MEDecision, Inc., a leading provider of collaborative health management solutions, has once again successfully completed its latest round of interoperability tests with other healthcare information technology (HIT) vendors at the 12th annual Integrating the Healthcare Enterprise (IHE) North America Connectathon in Chicago. The HIT industry has established IHE as its premier effort to ensure seamless data interchange between medical information systems. IHE's annual Connectathons in Asia, Europe and North America give participants a unique opportunity to test connectivity—removing ...

BKD Technologies Webinar Series: Help Achieve Compliance Objectives with Microsoft Dynamics GP

BKD Technologies is pleased to present an informative webinar on achieving compliance objectives using Microsoft Dynamics GP. Join BKD for this free, educational webinar on Thursday, February 17, 2011, at 10 a.m. - 11 a.m. Central time. Attending organizations will hear how to use Electronic Signature features to help enforce separation of duties, Audit Trail features to view the before and after of data changes and much more. A question-and-answer session will follow the presentation. Charles Allen, BKD managing consultant, will lead this presentation. He has more ...

New, 2011 Brookhollow Everyday Catalog Just Released

Brookhollow, a leader in the business greeting card industry, is releasing its new 2011, all-occasion catalog. Customers will find brand new greeting card lines designed to help recognize, inspire and motivate for all business types, from Fortune 500 companies to home businesses. The new offering includes three new lines: prospecting greeting cards, designed for the professional focused on creating new and lasting relationships; personalized note cards for creating a consistent, professional image throughout everyday correspondence; and laser-cut greeting card designs ...

A Hotel's Case for Direct Connect

The recent actions by American Airlines to move forward with their "direct connect" model has ushered in a new era of how products and services are marketed to travelers. According to an article released by Fairlogix, "A Picture is Worth $7 Billion, The real story behind airline distribution, travel supply chain, and consumer value", it costs the airlines roughly $7 billion annually to conduct business through their current indirect distribution channels such as Orbitz and Sabre. To set the record straight "direct connect" is not a new phenomenon in fact Orbitz introduced ...

Skyline DFW Event: Building Your Trade Show and Event Social Media Marketing Plan

Join Magic Logix and Skyline DFW Exhibits & Events for a free Lunch and Learn Seminar titled Building Your Trade Show and Event Social Media Marketing Plan, on January 26, 2011; from 11:30 a.m. to 1:00 p.m. Attendees will learn useful tips, techniques, and tools for integrating social media into their event marketing programs. CEO of Magic Logix, Hassan Bawab, will speak on the importance of online marketing for event promotion to increase booth traffic and maximize return on investment. The event will take place at Skyline DFW Exhibits & Events, located at 900 Avenue S, ...

ShtfmRadio-Emergency 4 Preparedness: Food and Home with HP, Hp will discuss Discount Shopping Secrets

When shopping for food in bulk, How do you shop to save money? Hp will discuss discount shopping secrets with you all today. She will discuss the options you will have as a limited income, fixed budget, or very low budget. It's not easy to save money unless you know what you are doing. First off, look at each store flier, before you decide you want to go shopping. Next, see who has better sales for your buck, and stick to that plan. Before you shop write down what you need, not what you are not going to use to store for your food. Many other topics will be talked about, ... Highlights Maria Martinez Matriarch of New Mexico Potters

If you explore prehistoric pueblo village sites in the southwest its pottery shards that will often give you the clearest trace of what life may have been like among the ancient Native American peoples. In some of these sites hundreds of pottery shards saturate the landscape. They're scattered around the dry desert soil like ancient puzzle pieces. They piece together a story about pottery making that dates back 24 centuries within the Southwest. Maria Martinez is the name most often associated with pottery making in New Mexico. She was the matriarch of five generations ...

Leading Electrical Engineering Journal Envisions +25% Energy Efficiency Without Major Capacity Boost; Proposes Framework to Integrate Electric Vehicles Into Power Systems

Our nation's power industry is too complex to hope for major resource innovations according to a special January update on Network Systems Engineering in Proceedings of the IEEE, the world's leading journal in electrical engineering and computer science since 1913. Because new energy resources are unlikely, the issue takes on the challenge of demonstrating how efficiencies as high as 25 percent are achievable with no increases in capacity or resources just by using and delivering existing power more efficiently. Published by the IEEE, the world's largest technical professional ...


12.5, the 1st Impact Factor of COMMTR released!

Circadian clock impact on cluster headaches funded by $2.4M NIH grant for UTHealth Houston research

Study identifies first drug therapy for sleep apnea

How old is your bone marrow?

Boosting biodiversity without hurting local economies

ChatGPT is biased against resumes with credentials that imply a disability — but it can improve

Simple test for flu could improve diagnosis and surveillance

UT Health San Antonio researcher awarded five-year, $2.53 million NIH grant to study alcohol-assisted liver disease

Giving pre-med students hands-on clinical training

CAMH research suggests potential targets for prevention and early identification of psychotic disorders

Mapping the heart to prevent damage caused by a heart attack

Study challenges popular idea that Easter islanders committed ‘ecocide’

Chilling discovery: Study reveals evolution of human cold and menthol sensing protein, offering hope for future non-addictive pain therapies.

Elena Beccalli, new rector of Università Cattolica del Sacro Cuore, takes office on 1st July

Pacific Northwest Research Institute uncovers hidden DNA mechanisms of rare genetic diseases

Empowering older adults: Wearable tech made easier with personalized support

Pennington Biomedical researchers partner on award-winning Long Covid study

Cooling ‘blood oranges’ could make them even healthier – a bonus for consumers

Body image and overall health found important to the sexual health of older gay men, according to new studies

Lab-grown muscles reveal mysteries of rare muscle diseases

Primary hepatic angiosarcoma: Treatment options for a rare tumor

Research finds causal evidence tying cerebral small-vessel disease to Alzheimer’s, dementia

Navigating the Pyrocene: Recent Cell Press papers on managing fire risk

Restoring the Great Salt Lake would have environmental justice as well as ecological benefits

Cannabis, tobacco use, and COVID-19 outcomes

A 5:2 intermittent fasting meal replacement diet and glycemic control for adults with diabetes

Scientists document self-propelling oxygen decline in the oceans

Activating molecular target reverses multiple hallmarks of aging

Cannabis use tied to increased risk of severe COVID-19

How to make ageing a ‘fairer game’ for all wormkind

[] La Fresh Group Kicks-Off Its First DRTV Campaign
The beauty wipe manufacturer broadens its marketing campaign to television