SAN DIEGO, CA, January 27, 2011 (Press-News.org) In an interview with Food & Drink Digital, Co-Presidents Rob & Gerry Powers of Powers Distributing Co. discuss how diversification, industry knowledge and effective continuous improvements have added to the company's 71-year success.
The Michigan based company distributes both mainstream and craft beers in the region, offering over 85 brands from the well-known like Miller Lite to the obscure. With the growing popularity of craft beers, which are increasing in sales by 20 to 30 percent year after year, the company's IBC division has been an excellent complement to the mainstream marketplace. These specialty beers are consumed for flavor, provide a unique experience and spark conversation.
"When there is a special flavor that hasn't been done before, it may be the next hottest thing in the beer business," Rob says. In fact, Acai berry and pomegranate are two popular flavors at the moment.
Read the full company report at: http://www.foodanddrinkdigital.com/
About Food & Drink Digital
Food & Drink Digital is a pioneering digital media site for food and drink professionals and executives, featuring all aspects of managing a production based environment. Food & Drink Digital covers solutions that enable global businesses to improve the way they manage their operations, people, technology and supply chains. Food and Drink Digital is the industry-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.
Food and Drink Digital is headquartered in San Diego, California, with additional offices in Boston, Toronto, Mumbai and Norwich, England. For more information, contact 760-827-7800 or visit http://www.foodanddrinkdigital.com/.
Powers Distributing Stays On Top Of the Beer Industry with an Effective Improvement Strategy
In Food and Drink Digital, Co-Presidents Rob & Gerry Powers of Powers Distributing Co. discuss how diversification, industry knowledge and effective continuous improvements have added to the company's 71-year success.
2011-01-27
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[Press-News.org] Powers Distributing Stays On Top Of the Beer Industry with an Effective Improvement StrategyIn Food and Drink Digital, Co-Presidents Rob & Gerry Powers of Powers Distributing Co. discuss how diversification, industry knowledge and effective continuous improvements have added to the company's 71-year success.