Powers Distributing Stays On Top Of the Beer Industry with an Effective Improvement Strategy
In Food and Drink Digital, Co-Presidents Rob & Gerry Powers of Powers Distributing Co. discuss how diversification, industry knowledge and effective continuous improvements have added to the company's 71-year success.
SAN DIEGO, CA, January 27, 2011
In an interview with Food & Drink Digital, Co-Presidents Rob & Gerry Powers of Powers Distributing Co. discuss how diversification, industry knowledge and effective continuous improvements have added to the company's 71-year success.The Michigan based company distributes both mainstream and craft beers in the region, offering over 85 brands from the well-known like Miller Lite to the obscure. With the growing popularity of craft beers, which are increasing in sales by 20 to 30 percent year after year, the company's IBC division has been an excellent complement to the mainstream marketplace. These specialty beers are consumed for flavor, provide a unique experience and spark conversation.
"When there is a special flavor that hasn't been done before, it may be the next hottest thing in the beer business," Rob says. In fact, Acai berry and pomegranate are two popular flavors at the moment.
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