GQ Design in Saffron Walden Works its Magic With Quiksteel
Located in Texas USA Blue Magic Inc is a multi-million dollar corporation specialising in consumer products. It's portfolio is very diverse i.e. from maintenance and repair products to household air fresheners.
SAFFRON WALDEN, ENGLAND, August 13, 2010
Whilst Blue Magic's current business is primarily the North American market it has a long term commitment to establish its brands in Europe. As its current packaging is targeted at the North American consumer Blue Magic commissioned GQ to develop the packaging for its European launch.The brief was precise i.e. (i) overcome the multi-lingual challenge without making the pack appear busy, (ii) emphasis on key benefits in a multi channel environment, (iii) ensure cross boarder appeal, (iv) create a high tech, cutting edge image, (v) final packs must create building blocs for the future i.e. line extensions etc.
GQ's designs for Blue Magic's " Quiksteel" brand have been positively received in United States, Canada and Europe. The six, phase one products, will be launched at the forthcoming Automechanika exhibition in Frankfurt with further products being added to the program in spring 2011. To ensure the on-going success of the brand GQ will work directly with Blue Magic's European partners on every aspect of the marketing requirement.