MultiAd Releases Recas Mobile

Media Sales Reps' Secret Weapon to Closing More Sales

2011-01-29

PEORIA, IL, January 29, 2011 (Press-News.org) MultiAd announces the release of Recas Mobile, an application that delivers targeted co-op advertising information directly to media sales professionals. The mobile application is a media sales tool that helps close deals during sales calls. Native applications are currently available for mobile devices running Blackberry , Android , iOS (Apple) and Windows Mobile.

Recas Mobile delivers only the information a media sales representative needs to assist their clients with maximizing advertising budgets. The app is based on MultiAd Recas, the leading solution for media companies—newspaper, yellow page, outdoor advertising and broadcast companies—to research and manage their co-op sales initiatives.

"Recas Mobile extends the reach and impact co-op advertising has on our clients' bottom line," states Ryan Stevenson, product development manager. "It's an exciting new addition to the Recas solution that a media sales representative can quickly reference while consulting with their retail clients."

The app provides instant access to the Recas co-op database, allowing media sales representatives to search active co-op plans by category or search for specific brands or product types. Each manufacturer plan details earning levels, reimbursement rates and manufacturer contact information. The plans are segmented by media type so the sales representative can focus on the specifics of their product line.

Co-op advertising provides a revenue stream to media outlets by allowing them to augment their customer's advertising budgets. It increases the reach and frequency of the advertised brands and drives traffic to the retailer(s) that distribute those brands.

Recas Mobile is available as a stand-alone monthly subscription or can be bundled with a Recas.com subscription.

Additional information is available at multiad.com/recas or by calling 800.245.9278, ext. 5385.

About Recas
Recas is the tool that newspaper, yellow page, outdoor advertising and broadcast media properties rely on for growing revenue through the use of co-op advertising. Core features include a comprehensive database of detailed manufacturers' co-op plans and a CRM tool that allows clients to manage the sales process for each of their customers. Users rely on Recas to run profitable co-op advertising departments and to provide their sales reps with a strong competitive advantage. By simplifying the co-op information into an easy-to-use database, Recas enables media properties of all sizes to assist their retail advertisers with brand promotion at the local level.

About MultiAd
Since 1945, MultiAd has been a leading provider of advertising products and services with a progressive, client-centered approach. MultiAd offers a portfolio of solutions designed to increase productivity and revenue including: mobile application development, custom web application development, Creator Professional, Creative Outlet, Recas , Kwikee , ePublish (interactive online versions of print publications) and several self-service advertising solutions. For more information on MultiAd, visit http://www.multiad.com.

Note: MultiAd, Kwikee and Recas are registered trademarks of MultiAd, Inc. All other trademarks are the property of their respective owners.

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MultiAd Releases Recas Mobile

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