Golley Slater Digital Wins Innovation in Mobile Marketing Econsultancy Award
Golley Slater, the full-service marketing agency, has won the 2010 Econsultancy award for Innovation in Mobile Marketing. The award was for the Clarityn hayfever mobile app - the UK's first fully animated 3D pollen forecast.
LONDON, ENGLAND, February 04, 2011
Golley Slater, the full service marketing agency has won the 2010 Econsultancy award for Innovation in Mobile Marketing. The award was for the Clarityn hayfever mobile app - the UK's first fully animated 3D pollen forecast.The app helped hayfever sufferers for the first time to visualise the strength of the pollen based on real-time data feeds linked to a localised pollen count forecast. The augmented reality iPhone application combines useful tips, pollen information and Clarityn products. As well as providing a valuable tool to help users manage their hayfever, the app is a colourful and playful experience that makes checking the pollen count an enjoyable part of a daily ritual.
The app formed part of an integrated campaign devised to drive consumers into the digital sphere of Clarityn.
The results: Over 200,000 installs including 73,000 app updates and over 3,000 ratings.
Judge's comments: A superb app that supports the brand incredibly well, and which proves that augmented reality is more than a technology gimmick. A great use of real time data, and very successful. Bravo.
To view Clarityn iPhone app case study, please visit the Golley Slater website at http://www.golleyslater.co.uk.
Golley Slater Digital (GSD) is a full service digital marketing agency and part of the Golley Slater Group.