LONDON, ENGLAND, February 04, 2011 (Press-News.org) Golley Slater, the full service marketing agency has won the 2010 Econsultancy award for Innovation in Mobile Marketing. The award was for the Clarityn hayfever mobile app - the UK's first fully animated 3D pollen forecast.
The app helped hayfever sufferers for the first time to visualise the strength of the pollen based on real-time data feeds linked to a localised pollen count forecast. The augmented reality iPhone application combines useful tips, pollen information and Clarityn products. As well as providing a valuable tool to help users manage their hayfever, the app is a colourful and playful experience that makes checking the pollen count an enjoyable part of a daily ritual.
The app formed part of an integrated campaign devised to drive consumers into the digital sphere of Clarityn.
The results: Over 200,000 installs including 73,000 app updates and over 3,000 ratings.
Judge's comments: A superb app that supports the brand incredibly well, and which proves that augmented reality is more than a technology gimmick. A great use of real time data, and very successful. Bravo.
To view Clarityn iPhone app case study, please visit the Golley Slater website at http://www.golleyslater.co.uk.
Golley Slater Digital (GSD) is a full service digital marketing agency and part of the Golley Slater Group.
Golley Slater Digital Wins Innovation in Mobile Marketing Econsultancy Award
Golley Slater, the full-service marketing agency, has won the 2010 Econsultancy award for Innovation in Mobile Marketing. The award was for the Clarityn hayfever mobile app - the UK's first fully animated 3D pollen forecast.
2011-02-04
[Attachments] See images for this press release:
ELSE PRESS RELEASES FROM THIS DATE:
PrestigioPlaza.com: Customers Get Hearts with Every St. Valentines Gifts Purchase
2011-02-04
PrestigioPlaza.com, an international computer and gadget online shop offering only the finest services and products from the world best known and exclusive brands, gives heart-shaped digital presents with every purchase of St. Valentines gifts.
For the very special occasion of St. Valentine's Day, Prestigioplaza.com has prepared a wide range of gift ideas for its customers and their beloved once. What is more, customers will also get a heart-shaped digital present from PrestigioPlaza.com itself with every purchase of products from St. Valentines Gifts section.
"It ...
Make Sure You Have the Outdoor Look on the Slopes This Season
2011-02-04
With January close to being a thing of the past, we are fast approaching the time of year where thousands pick up their poles, slide into their skis and hit the slopes. But what about skiwear? Predictably so, Outdoor Look are on hand to help out, with a fresh range of fashionable ski clothing just in time for the new season.
This will be the first full season Outdoor Look has catered especially for the thousands who head over to the numerous resorts across Europe. With a dedicated Skiwear category now in operation at Outdoor Look, founder Ian Brookes insists more people ...
Brits Stressed When Driving on Holiday - Reveals New Poll
2011-02-04
Being unfamiliar with the roads, the area and the rules or regulations for a country that they are visiting are the main stresses of driving abroad for British motorists, not to mention driving on the right hand side of the road, found the Carrentals.co.uk new poll.
British holidaymakers find driving abroad stressful and the results from the poll by the car hire comparison website are as follows: 10% are stressed by driving on the right hand side of the road; 47% find driving in unfamiliar areas stressful; 26% are stressed with local drivers' actions on the roads; and ...
Crazy Vegas Casino's Game Count Cracks 550 Games for The New Year
2011-02-04
Crazy Vegas Online Casino has just announced that their games count has topped 550 games and they now have a stunning array of casino games for players to enjoy and win with, to kick-start the New Year.
There are:
24 ever-growing Progressive Jackpots,
Over 350 Reel Slots,
Over 60 Video Slots,
Over 50 Unique Games and
Over 80 Table Games
"Reaching 550 games is a milestone for any casino and we are proud to present this magnificent feast of games that we have at our casino, to our players," said Trevor Penn, manager of Crazy Vegas Casino. "This event has occurred ...
Over 550 Golden Games to Play at Golden Riviera Casino
2011-02-04
Golden Riviera Casino announced today that it has a game count of over 550 games for players to enjoy in the New Year. This includes 24 Progressive Games and over 300 Slot games, as well as a range of other exciting games to play.
Emily Alessi, chief spokesperson for Golden Riviera Casino, was available for comment. "The year has started afresh, and this is when our players want to spend their time enjoying themselves, and winning. That is why we have extended our games to over 550 games, giving players more variety than ever before. Players, new and old are going to ...
Lucky in Love Promotion at Fortune Lounge Online Casinos
2011-02-04
Online casinos of the Fortune Lounge Group will mark the "month of love" with a Lucky in Love promotion set to launch on 8 February and running until 6 March.
The casino promotion, which runs for just under four weeks, will offer players a share of 26,000 casino credits, monthly bonuses, lucky draw prizes and quadruple Rewards points in the Rewards programme run by each of the casinos of the Group, most notably, Royal Vegas and Platinum Play.
This latest promotion run at the casinos is the first of many scheduled to run throughout the year, offering more rewards ...
Designer Lingerie Company Journelle Launches $500 Valentines Day Contest
2011-02-04
A new Facebook contest from designer lingerie company Journelle (www.Journelle.com) offers contestants a chance to win a $500 gift card redeemable online or at one of their New York or Florida stores.
To qualify, users must visit www.Facebook.com/Journelle and submit a short essay where they can "Tell us what's really in your heart this Valentine's Day: Share what you love, what you want, what you need, share if you're in love with love, in love with yourself, or love to hate love, share what's kind, honest, and true in your heart. "
Upon submission of their essay, ...
MIG Real Estate Acquires Two San Diego Office Properties Totaling 138,000 Square Feet
2011-02-04
MIG Real Estate, LLC, a Newport Beach, Calif.-based real estate investment company formerly known as Stoneridge Capital Partners, has acquired two office buildings totaling 138,000 square feet. The buildings are located within the University Town Center submarket of La Jolla, Calif. The all-cash transaction marks MIG Real Estate's third and fourth San Diego office acquisitions since June 2010 and continues the firm's expansion strategy focused on opportunistic investments. Terms of the sale were not disclosed.
"The buildings benefit from their close proximity to regional ...
LA Dentist Offers Concierge Service for Traveling Patients
2011-02-04
Best dentist in Los Angeles, Dr. Shervin Louie, reaches out to patients travelling from other cities and states for optimal dental health care. Offering a webpage for convenient hotel locations and airports, this cosmetic dentist in Los Angeles is committed to providing the best quality dental care available for out of town patients.
Dr. Shervin Louie, Los Angeles implant dentist, accommodates patients traveling to receive dental health care from his office. This Los Angeles downtown dentist understands that traveling is not always easy for patients; therefore he has ...
Hollywoodsportsbook.com Chooses "Mad Man with a Man Made Cannon" as Its Latest "Gambler of the Week"
2011-02-04
Hollywoodsportsbook.com, (www.hollywoodsportsbook.com) a leading online entertainment gaming site since 1997, today announced that it has chosen 45 year old Lincolnton, North Carolina resident and proud Pittsburgh Steeler fan, Bobby Wayne Blanton, as its latest "Gambler of the Week" for firing off his man made stainless steel cannon to celebrate the Steelers AFC playoff win.
Robert Evans, Hollywood's Director of Operations says. "WTF.... a cannon? What, there were no M-80s in the house? No sub-machine guns?..No plastic explosives? No cars to tip over? That's how most ...
LAST 30 PRESS RELEASES:
Protective genetic mutation offers new hope for understanding autism and brain development
Colombia's Dr. Natalia Acosta-Baena uncovers critical link between brain development and degeneration
How can we reduce adolescent pregnancies in low- and middle-income countries?
When sun protection begets malnutrition: vitamin D deficiency in Japanese women
Cannabis use can cause chromosomal damage, increasing cancer risk and harming offspring
Survey finds many Americans apply misguided and counterproductive advice to combat holiday weight gain
New study reveals half a century of change on Britain’s iconic limestone pavements
Green flight paths could unlock sustainable aviation, new research suggests
Community partners key to success of vaccine clinic focused on neurodevelopmental conditions
Low-carbon collaborative dual-layer optimization for energy station considering joint electricity and heat demand response
McMaster University researchers uncover potential treatment for rare genetic disorders
The return of protectionism: The impact of the Sino-US trade war
UTokyo and NARO develop new vertical seed distribution trait for soybean breeding
Research into UK’s use of plastic packaging finds households ‘wishcycle’ rather than recycle – risking vast contamination
Vaccine shows promise against aggressive breast cancer
Adverse events affect over 1 in 3 surgery patients, US study finds
Outsourcing adult social care has contributed to England’s care crisis, argue experts
The Lancet: Over 800 million adults living with diabetes, more than half not receiving treatment, global study suggests
New therapeutic approach for severe COVID-19: faster recovery and reduction in mortality
Plugged wells and reduced injection lower induced earthquake rates in Oklahoma
Yin selected as a 2024 American Society of Agronomy Fellow
Long Covid could cost the economy billions every year
Bluetooth technology unlocks urban animal secrets
This nifty AI tool helps neurosurgeons find sneaky cancer cells
Treatment advances, predictive biomarkers stand to improve bladder cancer care
NYC's ride-hailing fee failed to ease Manhattan traffic, new NYU Tandon study reveals
Meteorite contains evidence of liquid water on Mars 742 million years ago
Self-reported screening helped reduce distressing symptoms for pediatric patients with cancer
Which risk factors are linked to having a severe stroke?
Opening borders for workers: Abe’s profound influence on Japan’s immigration regime
[Press-News.org] Golley Slater Digital Wins Innovation in Mobile Marketing Econsultancy AwardGolley Slater, the full-service marketing agency, has won the 2010 Econsultancy award for Innovation in Mobile Marketing. The award was for the Clarityn hayfever mobile app - the UK's first fully animated 3D pollen forecast.