NYC PR Firm WORKHOUSE to Promote Robert Mapplethorpe's X7

NEW YORK, NY, February 04, 2011

Mapplethorpe X7 is a unique new perspective on Mapplethorpe, covering his famous as well as many lesserknown works. Seven major artists present their own personal relationship to Mapplethorpe's work. Robert Mapplethorpe's influence as an artist has grown steadily since his untimely death in 1989. Recently, over a period of seven years, seven extraordinary contemporary artists—David Hockney, Vik Muniz, Catherine Opie, Sterling Ruby, Cindy Sherman, Hedi Slimane, and Robert Wilson—each in turn reviewed Mapplethorpe's entire body of work to select those that personally resonated.

The result was the groundbreaking series of exhibitions documented in this book, which also features intensive interviews conducted by Richard Flood, noted curator of the New Museum of Contemporary Art (New York). This beautiful and compelling presentation offers bold new insights into Mapplethorpe's genius and his lasting impact on contemporary art.

WORKHOUSE (workhousepr.com), one of the countries leading public relations and integrated creative agencies, today announced that it has been selected by teNeues Publishing, one of the world's most important publishing brands to serve as A.O.R. Workhouse will develop integrated promotional campaigns that synchronize communication efforts for a wide array of front list titles and execute a comprehensive public relations plan for domestic publicity and special events. teNeues's book publishing arm, with its illustrated books on photography, design, lifestyle and travel has become one of the leading international book publishers in the world. With over 130 employees, and overseas offices in London, Paris and New York, and the teNeues stores in Düsseldorf, Hamburg, Cologne and Munich, as well as an important business presence in more than 70 countries, the company is a worldwide player represented in all important markets across the globe.

For many years, Workhouse Publicity served as the Agency of Record for Assouline Editions, exclusively handling all domestic and Canadian media. The agency was charged with the creation of a strategic campaign that included brand positioning and development, as well as overseeing a full catalogue of more than 90 seasonal titles through a host of services including public relations, sponsorship, promotion and special events. Following this charge, Workhouse was selected as the Agency of Record by Rizzoli International Publications and its imprints' Flammarion & Universe Publications as its first domestic Agency of Record.

For more than 50 years now the teNeues brand has been synonymous with the publication of finely produced illustrated calendars. From this original core business has grown an internationally established publishing group that annually markets approximately 500 illustrated calendars on a wide variety of themes. When it comes to quality and innovation, teNeues is an industry leader. For books this means teNeues works with top authors to bring readers the finest visual communication in the areas of architecture, travel, beauty, design, popular culture, fashion, lifestyle and living. So, it's no surprise that these exclusive illustrated volumes are recognized worldwide. Thanks to exacting standards in layout, typography, and visuals as well as tasteful handling of subject matter, the books grace the most distinguished residences and decorate coffee tables on all continents. "We stand for clear visuals, design, innovation and the cutting edge," states publisher Hendrik teNeues. In the calendar and stationery business, teNeues has a leading global position and is sought after by major international content licensors and commercial partners. Countless leading international photographers seek out teNeues to showcase their work in high-quality formats. Bruce Weber, Tim Walker, Russell James, Rankin, Elliott Erwitt, Martin Schoeller, Robert Mapplethorpe, Michael Poliza and Matthew Rolston trust the brand and its established tradition of quality. In addition, teNeues has been recognized countless times by its peers for its exemplary high-end titles. For example, in 2007 and 2008, the book division was awarded the Villegiature Prize (for Best European Hotel Guide). In the same years, Michael Poliza and Tim Walker were awarded the German Photo Book Prize for their works. Staying on the pulse of the modern multimedia age, teNeues is reaching out to its customers in all kinds of innovative ways: the company now offers the public the chance to interact with the business via Facebook or Twitter, watch Making-Of videos for various titles, get intriguing behind-the-scenes glimpses of the book-making process, or experience teNeues titles on new platforms.

Celebrating a decade of service, Workhouse is a full-service creative agency headquartered in New York City. We specialize in integrated marketing positioning emerging and established brands with celebrity craftsmanship. Workhouse provides full-service public relations, social media, brand promotion, creative consulting, not to mention, modern day marketing & branding. Clients have included Debbie Harry, Francis Ford Coppola, David LaChaplle, Interview Magazine, Details Magazine, Budget Travel Magazine, Galleries Lafayette, Ford Motor Company, Virgin, Borrelli, Assouline Editions, Rizzoli International Publications, Tony Shafrazzi Gallery, Coty, Versace, Cynthia Rowley, offering award-winning worldwide campaigns across a broad spectrum of luxury, fashion and lifestyle brands. We speak the language. Visit workhousepr.com