Marketing a Cause Launches New Fundraising Campaign "Forgotten Population"

LOS ANGELES, CA, February 04, 2011 (Press-News.org) Marketing A Cause, a full service event production and marketing firm that offers innovative concepts and services to non-profit organizations, has announced a new tactical fundraising campaign. Entitled "Forgotten Population," the campaign is designed to raise awareness and funds for adults with learning disabilities over the age of 22.

What's so special about the number 22? To most young adults it means nothing. The age of 21 is the milestone age where young adults can finally drink at the bars and buy liquor and beer without fear. It's a happy time in life, and it means freedom!

However, there is another adult population, a population of "adults" with disabilities. When the age of 22 is reached, this population suddenly falls out of the mainstream; many previous services, schooling and Special Education programs are no longer provided...and this has now reached the crisis stage due to state budget cuts. To those that are not lucky enough to have parents who are still living or loved ones capable of contributing the necessary financial support, this age becomes a death sentence. This is the "Forgotten Population". Most are adults in age only, but cannot live on their own.

This "Forgotten Population" campaign is intended to raise awareness and funds for the Mt. Diablo Life Skills Program. Currently, the program serves approximately 40 adults with varied learning disabilities. For some this daily program is the only structure in their lonely lives. In 2010 the program structure was threatened with reduced days and reduced hours due to budget cuts in funding. It has remained open due only to the efforts of the parents, relatives and friends of these young adults.

The goal is to have each figure lit up by April 01, 2011 resulting in a total amount of $18,000. For every person who donates $20 one figure will light up to mark the progress. If you donate $40 we'll light up two figures, and if you donate $60 we'll light up three figures. If every figure is lit up April 01, 2011 then we will be able to give 40 young adults the proper, continual education they deserve.

Help us. Help them. Together we can make their world a safe and different place. Please visit theforgottenpopulation.com

100% of all public donations will directly fund the Mt. Diablo Life Skills program.

ABOUT MT. DIABLO LIFE SKILLS

The Mt. Diablo Life Skills program is an educational program for adults with developmental disabilities, a division of Mt. Diablo Unified School District a not-for-profit public school. The Mt. Diablo Life Skills Program strives to develop each student's maximum potential and independence. The curriculum is highly comprehensive and individualized in order to meet each student's needs and capabilities in community independence, independent living skills, social skills, functional academics, and job readiness skills. To learn more about the program please visit http://www.mtdiablolifeskills.com.

ABOUT MARKETING A CAUSE

Marketing A Cause is a full service event production and marketing firm that offers innovative concepts and services to non-profit organizations. Our team of experts is dedicated to helping you develop a marketing concept and approach for your next fundraising campaign that will increase your organization's visibility.

To learn more about how we can help your organization effectively fundraise and increase your market presence please visit http://www.marketingacause.com.