RedEye Announces 'Behavioural Email Made Easy' Webinar

Think automated behavioural triggers are beyond you? Join us on 17th February 2011

2011-02-06

LONDON, ENGLAND, February 06, 2011 (Press-News.org) RedEye today announces it is running a series of concise webinars focusing on behavioural email, ranging from basic advice up to advanced practices. The first one takes place on Thursday 17th February 2011 at 3.00pm and is entitled 'Behavioural Email Made Easy'.

In only 20 minutes, this beginners' guide will help marketers understand and implement behavioural email and demonstrate how it can simply and effectively generate extra revenue. Relevant to all ecommerce sectors including retail, travel and gambling, the brief session packs in a lot of useful content and uses real-world case studies to illustrate success.

Behavioural email is still somewhat of a secret in the online marketing world. Although increasingly talked about, recent research has revealed only 7% of companies are actually utilising it today. This webinar is designed to help anyone interested in using behavioural email understand more about how it works and how they can benefit from it. In addition, it dispels the myth that behavioural email has to be expensive and complicated.

The webinar will provide users with the following insight:
• Discover what behavioural email is and how it works.
• Understand why behavioural email is so effective.
• Learn how to implement automated campaigns at a low cost, with a big ROI.

The webinar will feature client case studies from Clifford James and Haven Holidays.

Click to register
http://www.redeye.com/events/webinars/

Timing:
• 17th February 2011
• 3.00pm-3.30pm
• 20 minutes with 10 minute Q&A

About RedEye
RedEye is the leader in behavioural email.Behavioural email integrates web analytics data with email marketing to send relevant and targeted email campaigns based on a user's individual online browsing behaviour (eg. basket abandonment email). Sending email campaigns based on site behaviour and personalising from data can drive a 30-40% increase in response and conversion.

RedEye was established in 1997. In 2001 Redeye launched the first behavioural email campaign for William Hill. In 2005 the company bought e-relationship marketing Ltd 'e-rm' and began the drive towards integrating email and web analytics in order to increase the return on investment for customers. Capabilities grew and in 2006 a unique behavioural email marketing solution became available. During this time optimum.web Ltd also became part of RedEye, expanding RedEye's services to website usability. In November 2010, RedEye launched Behavioural Email onDemand, a self service solution enabling online companies run basic behavioural email campaigns.

Katie Traynier, Marketing Manager: katie.traynier@redeye.com, 01908 340 903

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